With the increase in unit prices in snacks overall, driven by global inflationary pressures and skyrocketing costs, alongside the backdrop of low consumer spending power, private labels are expected to gain shares. This is expected to be driven by the development of new flavours and even premium-positioned products in ice cream.
Health and wellbeing trends are also expected to drive developments in ice cream. In addition to seeking affordable indulgence (aka with ice cream and chocolate), consumers are also looking for “healthier” options.
Most companies see sustainability in all production processes as an opportunity, and this is also expected in ice cream – especially so in ice cream packaging, where new alternatives are already being developed. Unilever is working in this direction and other companies will follow this trend over the forecast period.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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