Local companies will continue to lead the ice cream category in the forecast period, dominated by Cooperativa Nacional de Productores de Leche. Its leading Conaprole brand offers traditional flavours, such as chocolate and dulce de leche, which are the most popular options among Uruguayan consumers.
Plant-based ice cream will register the highest growth rate in retail volume terms driven by new products and brands, although sales are growing from a low base. The health and wellness trend will likely gather pace over the forecast period due in part to the COVID-19 pandemic.
The upward pressure on prices from inflation and the weak Uruguayan peso could be a threat for ice cream sales in the short term. Several ingredients are imported into Uruguay and fluctuations in the exchange rate could therefore impact negatively on prices.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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