Competitive Landscape
Top Players Lead with Strong Brand Presence
Ice cream in Denmark remains highly concentrated, with the top three companies (Frisko Is A/S, Premier Is - Mejerigaarden A/S, and Coop Danmark A/S) set to collectively hold a 68% retail value share in 2026. Over the period from 2021 to 2026, the level of concentration has remained broadly stable, with Frisko Is A/S leading at 26%, followed by Premier Is - Mejerigaarden A/S at 22%, and Coop Danmark A/S at 21% in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Denmark?
- Which are the leading brands in Ice Cream in Denmark?
- How are products distributed in Ice Cream in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Denmark - Category analysis
Key Data Insights
Ice Cream Summary
Hansens Transforms Upcycled Ingredients into Retail Innovation
Ismejeriet Thy Leverages Brand Collaboration for Breakthrough Launches
Retailers to Extend Successful Launches to Drive Year-Round Demand
Younger Consumers to Influence Demand for Clear and Value-Led Launches
Top Players Lead with Strong Brand Presence
Supermarkets Reinforce Impulse and Take-Home Ice Cream Growth
E-Commerce Remains Niche as Frozen Logistics Constrain Online Growth
Snacks in Denmark - Industry Overview
2026 Developments
Key Data Insights
Mondelez Danmark Aps Preserves Accessibility by Resizing Packs as Cocoa Costs Rise
Cloetta Danmark Aps Stimulates Trial with Bold Flavour Experimentation and Sensory Twists
Brand Collaborations and Flavour Innovation to Drive Consumer Trial and Loyalty
Retailers to Expand Private Label and Online Offerings to Capture Value-Focused Shoppers
Coop Danmark A/S and Kims A/S Defend Leadership through Broad Reach and Value Focus
Discounters Capture Value-Focused Shoppers as Supermarkets Defend Lead
Retail E-Commerce Grows but Offline Stores Remain Dominant
Cloetta Danmark Aps Shapes Demand with Bold Flavours and Sensory Experiences
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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