Competitive Landscape
Magnum and Glacio Sustain Leadership through Innovation and Brand Strength
Ice cream in Belgium is expected to remain moderately concentrated, with the leading company, Magnum ICC Belgium NV/SA, holding a 22% share in 2026, closely followed by Glacio NV with 16%. Magnum and Glacio have maintained their positions through focused brand portfolios and continued innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Belgium?
- Which are the leading brands in Ice Cream in Belgium?
- How are products distributed in Ice Cream in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Belgium - Category analysis
Key Data Insights
Ice Cream Summary
Purchasing Power and Consumer Demand Persists in a Less-Dynamic Market
Take-Home Ice Cream Leads While Impulse Ice Cream Accelerates Growth
Ben & Jerry Accelerates Premium Snacking with Innovative Multipacks
Portion-Controlled Treats to Attract Consumers Seeking Mindful Indulgence
Take-Home Ice Cream to Retain Lead as Plant-Based Accelerates From a Niche
Smaller Premium Formats and Mindful Indulgence to Reshape Competitive Landscape
Magnum and Glacio Sustain Leadership through Innovation and Brand Strength
Supermarkets Widen Lead as Vending Slowly Gains Traction
Multipack Innovation and Busy Lifestyles Drive Retail E-Commerce Expansion
Rising Foodservice Spend Challenges Retail Growth in Coming Years
Ben and Jerry Raises the Bar for Portable, Ethical Premium Ice Cream
Magnum Signature Leverages Portion-Controlled Formats to Drive Premiumisation
Snacks in Belgium - Industry Overview
2026 Developments
Key Data Insights
Snacks Records Steady Growth as Falling Prices, Rising Incomes and Indulgence Converge
Regulatory Pressure and Shifting Demand Will Reshape Belgium's Snacks Marke
Snackification and Functional Innovation Drive Growth as Health and Convenience Expands
Declining Prices, Mindful Indulgence and Sustainability Will Drive Snacks' Growth
Growing Snackification and Functional Claims Will Drive Sustained Demand
Mondelez Leverages Co-Branding to Reinforce Premium Positioning
Health-Conscious Consumers Drive Growth for Niche Free-From and Low-Sugar Players
Supermarkets Maintain Lead through Promotion and Price Strategies
Retail E-Commerce Outpaces Vending as Shoppers Shift Online
Discounters and Convenience Retailers Adapt to Evolving Consumption Patterns
Guylian Sets New Sustainability Benchmark as Shoppers Reward Ethical Sourcing
Croky’S Flavour Expansion Targets Snackification and Broadens Meal Replacement Occasions
Ben and Jerry’S and Lotus Bakeries Drive Growth with Mindful Indulgence and Functional Snacking
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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