Supported by the health and wellness trend, and growing consumer concerns about environmental issues and animal welfare, the Belgian market is seeing a rise in interest in plant-based diets. Many consumers are looking to reduce their intake of animal-based products at least some of the time, with veganism and flexitarianism on the rise.
Eating away from home is attracting Belgian consumers after the long period of home seclusion during the COVID-19 crisis. The N'Ice Burger, a local brand, introduced a new hot burger with chocolate and ice cream, Missault.
An image of social responsibility is increasingly desirable for companies as ethical factors play a growing role in consumer purchasing decisions. Delhaize introduced Averbode Abbey Ice Cream in its stores in 2021.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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