Competitive Landscape
Competitive Landscape Reinforces Top Brand Stability
Ice cream in the US is moderately concentrated, with a small number of companies holding substantial shares and minimal fragmentation among the leading brands. In 2026, Dreyer's Grand Ice Cream Holdings Inc is set to retain its lead with 20% value share, followed by Magnum ICC US LLC at 11% and Ben & Jerry's Homemade Ltd at 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in USA?
- Which are the leading brands in Ice Cream in USA?
- How are products distributed in Ice Cream in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the US - Category analysis
Key Data Insights
Ice Cream Summary
Balancing Inflationary Pressures with Value-Driven Innovation
Healthier Alternatives Drive Frozen Yoghurt Outperformance
Navigating Economic Turbulence: the Drive for Efficiency and Consolidation
Bulk Multi-Packs to Drive Value as Convenience Retail Contracts
Take-Home to Maintain Lead as Portion Control Prevails
Frozen Yoghurt to Gain Further Momentum as Health Claims and Innovation Align
Competitive Landscape Reinforces Top Brand Stability
Supermarkets Hold Lead as Convenience Closures Spur Bulk Buying
E-Commerce Gains Ground as In-Store Impulse Wanes
Maximising Perceived Value through Functional Enhancements
Elevating Legacy Formats with Novel Ingredients and Textures
Securing Market Share and Strengthening Brand Resilience
Snacks in the US - Industry Overview
2026 Developments
Key Data Insights
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Rxbar Leverages Functionality to Capture Premium Spending
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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