The standout category in ice cream for the last few years has undoubtedly been plant-based ice cream, which saw a further acceleration of its growth in 2021, even as most categories struggled to maintain their pandemic-inflated 2020 sales. New products continue to appear, most notably from category leader Ben & Jerry’s, which further expanded its already extensive plant-based line.
Health and wellness trends are expected to see long-term recovery from their pandemic disruption. However, this does not mean that indulgence will not play a critical role for the category going forward by any means.
What long stymied the development of ice cream though e-commerce was the question of it melting. More so than most grocery items, ice cream simply could not be left on a doorstep for a significant period of time.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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