The rate of growth in retail volume sales of ice cream will accelerate modestly over the course of the forecast period. Demand will continue to shift from unpackaged offerings sold by roadside vendors to supermarkets, as the health and wellness trend deepens and supermarket chains continue to widen their store footprint.
Although local brands are most popular in Cameroon thanks to their competitive pricing and widespread distribution, imported brands are anticipated to improve their performance over the forecast period. Demand from Cameroon’s rising middle class is rising.
Although it is widely sold by roadside vendors, demand for single portion water ice cream through formal retail channels remains negligible in Cameroon, but it has significant potential for growth as a refreshing snack for both adults and children. However, as hygiene will remain a major concern (particularly in relation to water-borne diseases like cholera), manufacturers will first and foremost have to convince local consumers that their products are safe.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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