Competitive Landscape
Htoo and F&N Magnolia Lose Ground as Market Fragments
Ice cream in Myanmar is becoming more fragmented, as evidenced by the declining shares of the leading manufacturers over the period from 2021 to 2026. Htoo Ice Cream Co held a 21% share in 2021, which dropped to 13% in 2026, while Fraser & Neave Ltd saw its share fall from 23% to 13% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Myanmar?
- Which are the leading brands in Ice Cream in Myanmar?
- How are products distributed in Ice Cream in Myanmar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Myanmar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Myanmar - Category analysis
Key Data Insights
Ice Cream Summary
Price-Sensitivity Informs Consumer Purchasing Decisions
Impulse Formats Win Consumers with Affordability and Accessibility
F&N Magnolia's Functional Launches Shift Snacking and Force Local Adaptation
Manufacturers to Use Mini Packs and Fortification to Sustain Demand
Traditional Shops to Drive Growth as Brands Invest in Solar Cold Chain
Htoo and F&N Magnolia Lose Ground as Market Fragments
Traditional Shops Capture Daily Spending with Affordable Formats
Convenience and Supermarkets Accelerate with Impulse and Event Demand
Snacks in Myanmar - Industry Overview
2026 Developments
Key Data Insights
Local Brands Drive Affordable Innovation for Mass Consumers
Savoury Snacks Outpace Rivals as International Ice Cream Brands Perform Well
Local Manufacturers to Leverage Cost Focus to Capture Daily Spending
Savoury Snacks to Outperform as Affordability and Local Relevance Drive Demand
Local Brands Seek to Offset Share Declines through Low-Unit-Price Packs
Small Local Grocers Anchor Daily Snack Purchases
Value Engineering and Functional Satiety Shape Product Development
Shwe Au and Penny-O Illustrate Contrasting Innovation Logics
Localisation Compresses the Gap between Premium and Value Tiers
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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