There will be moderate growth in retail volume sales of ice cream over the course of the forecast period. This will be supported by the easing of inflationary pressure, in addition to ongoing population expansion and urbanisation.
During the forecast period, ice cream will see the emergence of products with a healthier positioning, such as reduced fat and sugar, lower calorie offers, or the use of more natural ingredients, such as fruit. Dairy products are still perceived by local consumers to have a better nutritional profile than water ice cream, which will support strong growth in demand for single portion dairy ice cream.
Competition between traditional and modern grocery retailers will remain intense in ice cream. Boutique ice cream retailers, such as Bouza Roll EG and Dara’s Ice Cream, are rolling out new outlets that offer upmarket ice cream treats.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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