Nestlé Egypt SAE will maintain its domination in ice cream over the forecast period, despite seeing its value share decline at the end of the review period. This was mainly due to increased competition from local players, such as AMR Ice Cream Co and Hawaii for Industry & Trade.
Nestlé Egypt SAE has a broad product portfolio that it regularly supplements with new launches. During the latter part of the review period, it launched Wich and Paradise cookie sandwiches and Maga multipacks, for example.
Ice cream is set to witness growth during the forecast period as it is an impulse product. The category will be increasingly populated by a number of new products at different price points.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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