Competitive Landscape
Wall’S Increases Pressure on Artisanal Products as Brand Activity Intensifies
Ice cream in Laos remains moderately concentrated, with artisanal products continuing to lead in 2026, expected to hold a 36% retail value share. However, the category has seen a slight decrease in concentration over the past five years, as artisanal's share has edged down marginally from 2021.
Banban Gains Traction by Blending Local Relevance with Affordability
Banban Ice Cream Factory has emerged as a notable performer among local companies in 2026, successfully increasing its visibility in key cities in the country through a mix of local flavour relevance, affordable pricing, and expanded retail presence. The flagship Banban brand and its sub-brand Dekdek cater to both children and adults, with pricing set at accessible levels — Dekdek starting at around LAK6,000 and Banban typically priced at LAK10,000-12,000 — enabling the brand to appeal to a broad consumer base, especially in a context where many households remain cautious in their spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Laos?
- Which are the leading brands in Ice Cream in Laos?
- How are products distributed in Ice Cream in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Laos - Category analysis
Key Data Insights
Ice Cream Summary
Wider Distribution and Socioeconomic Factors Drive Growth
Cremo Expands Affordable Offerings to Capture Cautious Spenders
Wall’S Reshapes Habits with Innovation and Marketing
Established Brands to Sustain Demand with Affordable Formats and Familiar Flavours
Wall’S Increases Pressure on Artisanal Products as Brand Activity Intensifies
Banban Gains Traction by Blending Local Relevance with Affordability
Modern Trade Expands Reach and Boosts Product Choice
Delivery Platforms Struggle as Offline Retail Retains Dominance
Snacks in Laos - Industry Overview
2026 Developments
Key Data Insights
Continued Double-Digit Value Growth Despite Economic Pressures
Spicy Flavours and Affordable Formats Reshape Snack Preferences
Sweet Biscuits, Snack Bars and Fruit Snacks Continues to Drive Sales and Maintains Growth
Imported Chinese and Korean Brands to Intensify Flavour Innovation and Competition
Savoury Snacks to Drive Growth as Spicy Formats Gain Mass Appeal
Mayora Leverages Spicy Flavours to Challenge Established Leaders
Small Local Grocers Drive Everyday Snacks Purchases with Broad Reach
Foodpanda and E-Get Expand Online Snack Access in Urban Areas
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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