Ice cream is one of the most favourite indulgencies in Kazakhstan and is expected to remain the same during the forecast period. Dairy options will continue to dominate, leaving water ice cream as a niche.
New habits, which were built during the pandemic in line with the economic uncertainty, will continue to drive sales of take-home dairy ice cream over the forecast period. Dairy ice cream, in general, is the main category of both local and imported ice cream brands in the country, attracting the focus of both ice cream manufacturers and distributors alike.
It is expected that the shares of domestic players will grow further over the forecast period, especially so as the two other major areas of production (namely Russia and Belarus) are impacted by sanctions and logistics connected to the Russia-Ukraine war, thus weakening their positions globally.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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