Category leader Unilever Magyarország Kft continues to ensure its stronghold by meeting current consumer trends. With the 2021 launch of Magnum Dupla Gold Caramel, the player met the flavour trend for caramel, along with ensuring sustainability in both ingredients and packaging.
Hungarian consumers have started to become more health-conscious and thus pay greater attention to the ingredients in the food and drink they consume. In ice cream, this means that consumers are welcoming of new, healthier alternatives, as opposed to simply staying with longstanding brands such as Magnum.
Connected to the above trend, category leader Unilever Magyarország Kft created a new area on its website for its vegan ice cream portfolio. According to the relevant page, Unilever offers non-dairy and vegan ice cream options across its global Ben & Jerry’s, Magnum, Wall’s and Cornetto brands, along with water ices and fruit sorbets which are inherently non-dairy.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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