Overall retail volume sales of ice cream are expected to increase steadily throughout the forecast period. Together with the growing desire for indulgence among Bulgarians and the further development of the local snacking culture, sustained investment in new launches and marketing activities should help to ensure demand remains buoyant.
Plant-based ice cream looks set to be by far the most dynamic performer in retail volume growth terms over the forecast period. This is mainly because sales are emerging from a very low base, though it will also continue to benefit as more Bulgarians adopt vegetarian and vegan diets for health reasons or due to concerns about environmental sustainability and animal welfare.
Ice cream desserts is expected to be the second fastest developing ice cream category in retail volume growth terms over the forecast period. Familia and Denny should remain the clear leaders in this category thanks to their attractive value-for-money positioning, though given weakened purchasing power among consumers and the ongoing expansion of major grocery retailers chains into smaller cities and towns across Bulgarian, both will face increasing competition from cheaper private label lines.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!