Ice cream overall will see volume and current value growth over the forecast period. Ice cream products remain some of the most preferred and accessible indulgences of Bulgarians.
Numerous health and wellness trends will continue to drive development and push producers to extend their portfolios with products carrying labels boasting free-from claims and the like. Unilever will continue to renew the Eskimo portfolio in terms of recipes, packaging and marketing.
The ongoing push into second-tier cities by chained modern grocery retailers will be a significant factor in growing sales of ice cream and frozen desserts in Bulgaria over the forecast period. This is particularly true of larger volumes and formats, notably ice cream desserts and bulk ice cream, which will benefit from the larger-than-average freezer space in these outlets.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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