Price is expected to continue to have a strong effect on the competitive landscape of ice cream in the short term. For example, Alpen Food Industry’s leading brand, Aice, is recovering faster than rivals due to its affordable price positioning, which allows it to appeal to the large number of low-to-middle-income households in Indonesia.
Sales via e-commerce tend not be significant for ice cream players in Indonesia. However, this has not deterred ice cream players from leveraging digital marketing to communicate with consumers.
New entrants and new product launches are likely to play a strong role in the forecast period, as these developments tend to stimulate interest in and sales of ice cream. One recent development trend that is expected to be visible in the short term is collaborations with other brands.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!