Planet, the trailblazing brand from Planet Foods and known for its innovative approach to plant-based desserts, has announced ambitious plans to extend its reach in Greece, starting with the capital city, Athens, and then branching out to other populous cities. The vegan market in Greece is currently in its infancy, with a relatively small yet dedicated audience that poses a unique challenge to new entrants.
In Greece, ice cream serves as a perennial dessert, enjoyed throughout the year due to the region's warm climate. However, the consumption of this popular dessert experiences a notable surge during the summer months, largely owing to the influx of tourists.
The rise of private label products in the Greek ice cream market is increasingly apparent, particularly within take-home ice cream, distributed mainly through supermarket channels. Given the generally high prices of branded ice cream, more consumers are likely to pay attention to such cost-effective variants, in a trend projected to persist and push growth for private label players.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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