Competitive Landscape
Top Players Maintain Leading Shares through Social Media Strategies and Product Innovation
In 2026, ice cream in Indonesia is expected to remain highly concentrated, with the leading company, Magnum Ice Cream Indonesia PT, holding a 48% value share in 2026, followed by Alpen Food Industry PT with 23%. Magnum maintains its lead primarily through the performance of Wall’s, Paddle Pop and Cornetto.
Younger Shoppers Drive Emerging Player Joyday’S Momentum
Joyday is set to maintain strong double-digit growth in Indonesia by rapidly expanding its presence in general trade channels, where it has gained significant shares. This success is being fuelled by accessible pricing and ongoing innovation in both products and flavours.
Campina and Aice Drive Sales with New Impulse Innovation
In 2025, Campina broadened its range of Korean-inspired products by introducing Korean Shine Muscat and Seoul Lychee, aiming to attract younger consumers interested in K-culture flavours. Primarily available in convenience retailers and general trade outlets, these offerings highlight refreshing fruit tastes and budget-friendly impulse pricing, with marketing driven by social media.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Indonesia?
- Which are the leading brands in Ice Cream in Indonesia?
- How are products distributed in Ice Cream in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Indonesia - Category analysis
Key Data Insights
Ice Cream Summary
Convenience Channels Drive Affordable Impulse Growth
Impulse Brands Leverage Low Prices and Novelty to Capture Demand
Impulse Buys Grow as Brands Blend Online and Offline Power
Convenience Retailers to Drive Impulse Formats as Social Media Accelerates Trial
Affordable and Premium Launches to Address Evolving Consumer Expectations
Multipack and At-Home Formats to Unlock New Consumption Occasions
Top Players Maintain Leading Shares through Social Media Strategies and Product Innovation
Younger Shoppers Drive Emerging Player Joyday’S Momentum
Campina and Aice Drive Sales with New Impulse Innovation
Convenience Retailers Expand Reach and Boost Impulse Sales
Indomaret and Alfamart Maintain Marginal E-Commerce Presence
Glico Wings Set New Standards with Affordable Launches
Social Media and Experiential Marketing Expand Ice Cream Consumption Occasions
Balancing Growth: Innovation Versus Value Dynamics
Snacks in Indonesia - Industry Overview
2026 Developments
Key Data Insights
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico’S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
Glico Wings Shapes Innovation through Affordability and Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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