Competitive Landscape
Magnum Icc Extends Dominance as Niche Brands Accelerate
Ice cream in the Netherlands is highly concentrated, with Magnum ICC Netherlands BV holding a 65% share by retail value in 2026, far ahead of the next largest competitor, Albert Heijn BV, at 7%. This dominant position has been stable over recent years, with no evidence of a shift towards greater fragmentation.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Netherlands?
- Which are the leading brands in Ice Cream in Netherlands?
- How are products distributed in Ice Cream in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the Netherlands - Category analysis
Key Data Insights
Ice Cream Summary
Ola Introduces Gaming Partnership to Drive Everyday Snacking
Take-Home Ice Cream Leads Sales While Plant-Based Ice Cream Accelerates Growth
Ben and Jerry's New Flavour Boosts Brand Visibility
Bite-Sized Launches and Co-Branding Expected to Fuel Sales Growth
Plant-Based Innovation Set to Accelerate as Health and Indulgence Diverge
Rising Household Spend on Food to Underpin Future Demand
Magnum Icc Extends Dominance as Niche Brands Accelerate
Supermarkets Maintain Dominance as Price Promotions Drive Volume
Retail E-Commerce Leverages Home Delivery to Attract Weekly Shoppers
Health, Sustainability, and Premiumisation Shape the Innovation Agenda
Co-Branding and Functional Formats Expand the Product Landscape
Market Polarisation and Channel Shifts Drive Business Impact
Snacks in the Netherlands - Industry Overview
2026 Developments
Key Data Insights
Snacks Returns to Modest Growth as Innovation Supports Value Sales
Premium Private Label Offers Affordable Indulgence
Limited Editions and Franchise Partnerships Create Excitement
Health-Led Demand and Premium Indulgence Set to Shape Purchasing Behaviour
Cost Volatility and Changing Competitive Dynamics to Reshape Business Strategies
Albert Heijn’S Private Label Strength Sustains Leadership
Grocery Shopping Habits Keep Supermarkets at the Centre of Snack Sales
Online Platforms Expand Reach as Shoppers Seek Convenience
Adventurous Flavours and Ethical Credentials Emerge as Twin Innovation Drivers
Franchise Tie-Ins and Retailer Exclusives Illustrate the New Innovation Playbook
Innovation Investment Shifts as Retailers Assert Greater Control over Product Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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