Chile has one of the highest per capita consumption rates of carbonates globally. In 2021, the category is set to continue to grow through off-trade and see improving demand through on-trade, even after the country suffered from a new wave of COVID-19 cases along with new lockdown measures between March and July.
The off-trade channel has benefited the most from the economic recovery process, but demand through on-trade is also set to improve over 2021, as many foodservice establishments have been able to reopen during the year despite limited capacity and staffing shortages, in addition to intermittent quarantines. However, volume sales of carbonates through on-trade are predicted to struggle to fully recover to pre-pandemic levels by the end of the forecast period, as the industry has had to face consistent closures and financial losses during the lockdowns, in addition to the severity of declining volume sales in 2020.
While the vaccination campaign continues in Chile, the government has still been forced to reintroduce intermittent quarantines during 2021 in parts of the country, including Santiago, where most of the population is concentrated, in order to control spikes of COVID-19 cases. For on-trade businesses this has represented logistic problems, such as the expiration of goods due to limited operations, and therefore carbonates players are having to offer more flexible terms to support them, for example, providing exchanges of products set to expire at no additional cost.
While cola carbonates has experienced further demand in 2021, regular cola carbonates is expected to return to its pre-pandemic declining trajectory over the forecast period through the dominant off-trade channel, while on-trade sales are likely to be stable as consumers tend to indulge when dining in foodservice outlets. On the other hand, low calorie cola carbonates is set to record further impressive growth rates, fuelled by the search of healthier alternatives by local consumers.
Companies are looking for ways to recover volume sales, and a positive trend to emerge is that due to restricted budgets, consumers are taking advantage of returnable bottle formats, where they only pay for the content of the bottle, thus saving money by reusing the packaging. As Chile looks to improve sustainability measures, it is an interesting strategy for the forecast period, since the distribution system has wide availability in traditional channels and offers a price-accessible alternative for consumers.
Leading players have noted a pattern of flavour preferences amongst Chileans, where every three or four years, there is a change in the preference between cola carbonates and non-cola variants, which has been evident in fluctuations in demand over the review period. 2020/2021 witnessed demand for indulgences which favoured cola carbonates.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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