Executive Summary

Mar 2019
PROSPECTS
Cola carbonates records satisfactory performance

After declines in both 2015 and 2016, cola carbonates recorded another good year in 2018. The two cola carbonates giants achieved sales growth with the help of marketing campaigns and innovations in packaging.

Rising product and flavour innovations in carbonates

Consumers already have high familiarity with the flavours of cola carbonates and non-cola carbonates such as orange and lemonade. As a result, traditional carbonates products lack continuous attractiveness to consumers, leading to product and flavour innovations.

Low calorie cola carbonates receive limited attention

Although Coca-Cola and PepsiCo launched several low calorie cola carbonates products to cater to consumers seeking health and wellness products, they still receive limited attention and even low calorie cola carbonates was outperformed by regular cola carbonates. For some cola carbonates consumers, the unique taste associated with regular cola outweighs calories and sugar content and the taste cannot be replaced by artificial sweeteners.

COMPETITIVE LANDSCAPE
Coca-Cola China Ltd maintains leading position

Coca-Cola continued to lead carbonates in China in 2018 thanks to its wide consumer base and extensive product lines. In addition to its active marketing campaign during the FIFA World Cup, the company never stops updating its brand image to attract young consumers.

Local companies are barely present

For decades, many local beverage companies tried to launch carbonated products to win share from Coca-Cola and PepsiCo but none of them succeeded in finding a significant market position and target consumer group. Hangzhou Wahaha Group Co Ltd introduced Future Cola back in 1998.

High concentration evident

Several leading brands take most of the share in both cola carbonates and non-cola carbonates in China with all the leading brands owned by Coca-Cola and PepsiCo. Sprite alone accounts for more than half the value sales of non-cola carbonates.

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Carbonates in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in China?
  • What are the major brands in China?
  • Who are the key consumers of carbonates in China?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in China - Category analysis

HEADLINES

PROSPECTS

Cola carbonates records satisfactory performance
Rising product and flavour innovations in carbonates
Low calorie cola carbonates receive limited attention

COMPETITIVE LANDSCAPE

Coca-Cola China Ltd maintains leading position
Local companies are barely present
High concentration evident

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records another year of growth
Health awareness is widely seen in many categories
Local players perform better than multinationals
Chilled products on the rise
Lighter products will receive more attention

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in China
Trends

SOURCES

Summary 1 Research Sources