Volume sales of carbonates continued to decline over the course of 2021, albeit at a slower rate than in the previous year, as the pressures created by COVID-19 suppressed demand. One of the major factors that contributed to the falling demand was the increase in the average unit price of carbonates.
One of the most important influencers of carbonates sales in the pandemic is the effects of the strict adherence to social distancing and home seclusion that were seen in response to the onset of COVID-19. This meant that most Tunisians spent most of their time at home, especially since many companies adopted remote working practices.
The first victim of COVID-19 was the on-trade channel, due to the total closure of cafés and bars during 2020 for multiple weeks. However, over the course of the year, sales dramatically improved as foodservice venues reopened and many restaurants offer delivery services allowing them to achieve sales, preventing stronger losses.
The country’s leading carbonates manufacturers are likely to seek to recover losses incurred as the COVID-19 pandemic presented substantial challenges to their ability to operate profitably - the complete shutdown of the consumer foodservice industry for an extended period as well as interruptions to the supply chain were central to this unfavourable scenario and may continue to affect the category into 2022. Nevertheless, as the vaccination campaign progress and the virus is brought under greater control, it is expected that the on-trade channels will be once again revived with restaurants, cafés, hotels, and bars resuming extended opening hours.
Société Tunisienne de Boissons Gazeuses can be expected to remain the dominant player in carbonates throughout the forecast period. At the end of the review period, the company owned 10 out of the 12 leading brands in the category, including many of the most popular international carbonates brands.
Sugar labelling regulation is still missing in Tunisia in 2021 with manufacturers not required to display or label products as having high sugar content. As such, consumers in Tunisia currently have very low awareness when it comes to sugar consumption and product healthiness.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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