Inflation and negative price effects, as being experienced in 2022 due to supply chain and production bottle necks, are likely to subside gradually over the forecast period. However, it remains uncertain what future developments in Ukraine may have on sales of carbonates, and beverages in general, in Austria.
The threat represented to carbonates by the health and wellness trend is set to be magnified by growing competition from products that are perceived to be healthier during the forecast period. The range of products presenting a healthier image than carbonates is broad and continuing to expand as health and wellness become an increasingly central focus of new product development in soft drinks.
Special flavours and seasonal products, including updated packaging and designs, are set to raise awareness and interest in carbonates. Additionally, innovation will most likely be found in the choice of packaging, with stronger attempts being made to increase sustainability.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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