Coca-Cola Bottlers (M) Sdn Bhd is further expanding its reduced sugar cola carbonates range, having introduced Coca-Cola Starshine Zero Sugar in May 2022 in an effort to reformulate Coca-Cola due to rising competition from other reduced sugar and free-from variants. Hence, it is expected that the company will introduce reduced or zero sugar Vanilla Coke as part of its move towards healthier options over the forecast period.
Another strategy is for players to expand their bulk purchase options through off-trade distribution, in a bid to encourage consumers to purchase large quantities at lower prices. The fact that large events (weddings, birthday parties, anniversary celebrations, etc.
Despite the fact that these new exotic variants introduced in other non-cola carbonates in 2022 may cause minimal impact to leading brands, such trends will inspire other players to follow suit over the forecast period. As such, we expect to see new limited-edition launches to stimulate demand from young consumers who like to try novel and exciting beverages.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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