Overall demand for carbonates is expected to decline over the forecast period, driven by regular carbonates such as cola and lemonade/lime. The shift towards perceived healthier drinks to consume post-pandemic is expected to be a long-lasting behavioural change amongst the local population.
In an intensifying competitive landscape, with players keen to enter the category to leverage the strong appetite for new flavours, key brands are expected to focus their efforts on building equity amongst consumers, especially younger generations, in an attempt to maintain position and growth. For example, other than utilising local celebrity endorsements, Swire Coca-Cola launched an online Coca-Cola Music Party campaign, allowing consumers to play games online with their friends on its website.
Despite key players increasing their online presence via e-commerce marketplaces such as HKTV Mall, retail offline is expected to remain an important sales channel for carbonates in Hong Kong. While e-commerce’s penetration of soft drinks, including carbonates, is expected to further grow, the channel is likely to retain low share overall, with sales remaining reliant on street traffic and impulse purchases.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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