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Carbonates in Poland
January 2022
2021 DEVELOPMENTS
Carbonates faces suppressed volume growth due to sugar tax hiking up prices, whilst players focus on no- and low-sugar variants
There is double-digit average unit price growth in carbonates in 2021, due to the introduction of a sugar tax which was implemented to steer consumers away from high-sugar food and drinks. This has resulted in declining volume sales for carbonates, in a trend which is expected to continue over the forecast period and with off-trade volume expected to only creep back into sub-decimal positive growth in 2026.
Bio trends reach carbonates, with a rising interest in healthy and fair trade novelties
In a similar style, the rising health and wellness trends are leading to growing consumer demand for organic and bio products, which is also reaching carbonates. The aforementioned Green Cola is a good example of such a healthy-positioned novelty.
Tonic and low-sugar cola carbonates maintain positive growth, thanks to being popular mixers for alcoholic drinks
Despite the overall volume slump, certain sub-categories continue to show a positive performance, namely low-calorie cola carbonates and tonic water/other bitters. In particular, the success of tonic water/other bitters is due to its close correlation as a mixer for alcoholic drinks, such as gin.
PROSPECTS AND OPPORTUNITIES
Low- and no-sugar trend expected to grow, boosted by the introduction of the sugar tax
Companies will continue to launch new products with less sugar in order to both avoid paying tax and meet consumer demands. This will result in novelties replacing sugar with natural sweeteners, such as stevia or natural fruit sugar, or eliminating it completely.
Recovery in foodservice expected to be slow, in line with the lifting of pandemic restrictions
Foodservice sales crashed in 2019-2020, albeit are rebounding fairly strongly in 2021 – despite on-trade channels remaining closed for the first half of the year. Also, carbonates are not popular drinks for consumers to select when ordering takeaways, and many smaller establishments such as cafés were not able to offer home-delivery food options as there was no demand for snacks and desserts.
Health and wellness trends will drive product innovations
Health and wellness trends will continue to drive developments over the forecast period, with consumers seeking healthier alternatives in their food and drinks. As such, players in carbonates will need to adhere to these trends in order to maintain sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Poland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in Poland?
To what extent are health considerations impacting consumption of Carbonates in Poland?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Poland?
Which are the leading brands in Carbonates in Poland?
What potential exists for multinational or domestic soft drinks companies to expand in Poland?
How are products distributed in Carbonates in Poland?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in Poland - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Carbonates faces suppressed volume growth due to sugar tax hiking up prices, whilst players focus on no- and low-sugar variants
Bio trends reach carbonates, with a rising interest in healthy and fair trade novelties
Tonic and low-sugar cola carbonates maintain positive growth, thanks to being popular mixers for alcoholic drinks
PROSPECTS AND OPPORTUNITIES
Low- and no-sugar trend expected to grow, boosted by the introduction of the sugar tax
Recovery in foodservice expected to be slow, in line with the lifting of pandemic restrictions
Health and wellness trends will drive product innovations
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Poland
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.