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Learn moreJan 2021
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Healthier products, such as reduced-sugar beverages, have received greater consumer interest amid COVID-19 as keeping healthy through a strong immune system has become the focus for many. Regular carbonates have therefore been frequently replaced by juice and other drinks that are believed by consumers to be better for them, resulting in decelerated retail volume growth for carbonates.
Coca-Cola HBC Polska continues to lead carbonates in off-trade terms in 2020, although its value share is still declining slightly owing to growing competition from small players classed under “others”. The leader expanded its portfolio by adding new flavoured colas in 2019 (pre-pandemic) as Coca-Cola Zero Sugar Peach appeared on the market, sold in 500ml and 850ml PET bottles.
Carbonates continues to see growth in off-trade volume and current value terms in 2020. The growing mixology trend and recent new flavours and packaging formats from Schweppes and Kinley have kept driving strong growth for tonic water/other bitters.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.