Carbonates in Poland

PROSPECTS

Tonic water/other bitters performs well thanks to new launches

Carbonates continued to see growth in off-trade volume and current value terms in 2019. The growing mixology trend and recent new flavours and packaging formats from Schweppes and Kinley continued to drive strong growth for tonic water/other bitters.

Health trend leads low calorie cola carbonates to see the highest growth

Low calorie cola carbonates saw the best performance within carbonates in both off-trade volume and current value terms in 2019. Reduced sugar carbonates saw an expansion of the offer in line with the health trend and the growing consumer demand for new flavours.

Small packs and attractive packaging attract consumers

The popularity of small pack sizes continues to grow, mainly because Poles live such busy lives and appreciate fresh products. Thus, companies introduced new sizes to meet consumers’ needs.

COMPETITIVE LANDSCAPE

Coca-Cola maintains its lead with new launches

Coca-Cola HBC Polska continued to lead carbonates in off-trade value terms in 2019, although it saw a marginal decline in its value share. It expanded its portfolio by adding new flavoured colas.

Local companies launch new products to keep up with multinationals

Polish companies are far behind the leaders in terms of value shares, but they are far from being left behind in terms of following market trends; continuing to launch novelties at the end of the review period. For instance, Tymbark from MWS released a new original mix of lemonade and iced tea called Herbolada, sold in 330ml glass bottles.

Launch of brands in other non-cola carbonates

Other non-cola carbonates is seeing a growing offer of small brands. Tchibo released the Mazagrande brand – sparkling drinks with coffee extract, offered in lemon and cranberry flavours.

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