Carbonates in Poland

PROSPECTS

Hot weather boosts sales of carbonates

Carbonates grew in volume and value terms in 2018, marking a turnaround from the losses recorded in previous years. The strongest growth was recorded by low-calorie cola carbonates, although positive growth was also seen in many other areas.

Orangeade and lemonade rich in novelties

2018 was a year that was rich in new product developments, seen in the portfolios of not only international companies, but also Polish ones like Zbyszko or Colian. Among the most common launches were lemonade or orangeade products with original taste and craft or retro labels.

Polish brands compete with international leaders

Local Polish companies are far behind the leaders in terms of sales shares, but they are far from being left behind in terms of following market trends. Despite international brands leading in the category, Poles like their national products and are closely following what their local companies have to offer.

COMPETITIVE LANDSCAPE

Hoop Polska undergoes big changes to stay in the Polish market

Hoop Polska offers one of most recognisable cola drinks in Poland. Despite this, the company experienced strong sales declines for several years, losing out to private label in particular.

Wild Grass: a great example of a local company success story

Wild Grass is a small Polish company that was established in 2015. Since then it has made huge advances and managed to push its products into such popular retail chains as Kaufland, Carrefour, Biedronka and Zabka.

Multinationals vs locals

Thanks to very good weather, 2018 was generally a good year for carbonates players. Despite the strong health trend still being visible in Poland, consumers were reaching for carbonates during the hot weather.

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