There will be muted volume growth over the forecast period, as high prices, caused both by the sugar tax and also general inflation, dampen volume demand. While players tried to avoid passing on the inflationary costs to consumers in 2022, they will not be able to continue to do this.
Over the forecast period, the impact of the sugar tax will increasingly be felt, with many consumers switching to healthier soft drinks, such as 100% juice or flavoured bottled water. Players will also continue to launch reduced sugar variants.
With inflation and the sugar tax expected to push prices up over the forecast period, consumers will be increasingly price sensitive and private label, particularly from discounters, will benefit. The reputation of discounters continues to improve in Poland, with the addition of premium private brands also adding to the allure.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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