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Carbonates in
Slovakia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Carbonates are decreasingly popular due to their unhealthy ingredients

Consumer interest in carbonates was in decline in 2018, as they looked for beverages with less sugar content, in line with the health and wellness trend. However, only a slight volume sales decline was recorded by carbonates, while sales increased slightly in value.

Cola carbonates are losing popularity among Slovak consumers

The trend of rising popularity of healthy beverages, with reduced sugar and with functional content, had the strongest negative impact on sales of cola carbonates. Cola carbonates tends to see the strongest marketing activities by manufacturers, and remain popular, especially among younger consumers.

New product developments in non-cola carbonates appear

A slightly better volume performance was seen by non-cola carbonates compared to cola carbonates in 2018. Product innovations in terms of new flavours and strong promotions of new products were seen in other non-cola carbonates, such as lemonade/lime, attracting consumers.

COMPETITIVE LANDSCAPE
The Coca-Cola brand leads value sales

The leading position in carbonates is held by Coca-Cola HBC Slovakia, with its main brand, Coca-Cola, being highly popular among consumers. Slovaks know the brand very well, as it globally renowned and benefits from strong marketing activities.

Kofola is closely followed by Pepsi-Cola SR

Kofola follows Coca-Cola HBC Slovakia, offering several brands in carbonates. The Czech producer focuses on frequent innovation in its product portfolio, and offers a wide variety of products in both the on-trade and off-trade.

Main product innovations are launched by Kofola and Pepsi-Cola

Strong product developments were launched by the Kofola and Pepsi-Cola in 2018. Kofola introduced the new Vinea Frizzante, with a higher grape content than other Vinea products, and it does not contain any artificial colourants or sweeteners.

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Carbonates in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Slovakia?
  • What are the major brands in Slovakia?
  • Who are the key consumers of carbonates in Slovakia?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Slovakia - Category analysis

HEADLINES

PROSPECTS

Carbonates are decreasingly popular due to their unhealthy ingredients
Cola carbonates are losing popularity among Slovak consumers
New product developments in non-cola carbonates appear

COMPETITIVE LANDSCAPE

The Coca-Cola brand leads value sales
Kofola is closely followed by Pepsi-Cola SR
Main product innovations are launched by Kofola and Pepsi-Cola

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increase in both volume and value sales
Steady growth in private label soft drinks
Kofola and Coca-Cola HBC Slovakia fight for the leading position in soft drinks
Strong product launches within soft drinks attract consumer’s attention
Positive prospects for soft drinks are expected

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Slovakia
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources