Consumer interest in carbonates was in decline in 2018, as they looked for beverages with less sugar content, in line with the health and wellness trend. However, only a slight volume sales decline was recorded by carbonates, while sales increased slightly in value.
The trend of rising popularity of healthy beverages, with reduced sugar and with functional content, had the strongest negative impact on sales of cola carbonates. Cola carbonates tends to see the strongest marketing activities by manufacturers, and remain popular, especially among younger consumers.
A slightly better volume performance was seen by non-cola carbonates compared to cola carbonates in 2018. Product innovations in terms of new flavours and strong promotions of new products were seen in other non-cola carbonates, such as lemonade/lime, attracting consumers.
The leading position in carbonates is held by Coca-Cola HBC Slovakia, with its main brand, Coca-Cola, being highly popular among consumers. Slovaks know the brand very well, as it globally renowned and benefits from strong marketing activities.
Kofola follows Coca-Cola HBC Slovakia, offering several brands in carbonates. The Czech producer focuses on frequent innovation in its product portfolio, and offers a wide variety of products in both the on-trade and off-trade.
Strong product developments were launched by the Kofola and Pepsi-Cola in 2018. Kofola introduced the new Vinea Frizzante, with a higher grape content than other Vinea products, and it does not contain any artificial colourants or sweeteners.
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This industry report originates from Passport, our Soft Drinks market research database.