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Country Report

Carbonates in

Carbonates in Guatemala

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dynamism seen in carbonates in Guatemala

In 2017, carbonates continued to show activity and new product launches, which allowed it to register healthy growth. One of the most innovative new product launches was by Pepsicola Interamericana de Guatemala, with two new flavours of H2OH!, Limoneto and Narancelo.

Larger portfolios in terms of more pack sizes

In recent years, the carbonates product portfolio increased considerably, with brands offering several pack sizes to cater to the needs of different consumers. Large pack sizes of three litres have become popular, since they offer lower unit prices, which is very important to many consumers in Guatemala.

Low calorie continues to be a niche segment in Guatemala

Low calorie cola carbonates has a very small share within carbonates in Guatemala. Being calorie-conscious is a minimal trend which is most typical amongst upper-income consumers, which is a limited consumer group in Guatemala.

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

In 2017, Coca-Cola de Guatemala and Pepsicola Interamericana de Guatemala held the joint lead in carbonates. Both companies offer a wide variety of flavours and pack sizes and are active in terms of marketing campaigns, but most importantly they have wide distribution, which ensures that their products can easily be found in all retail channels, both on-trade and off-trade.

International brands are stronger in Guatemala

International brands have stronger participation in carbonates in Guatemala, with the three leading companies, Coca-Cola de Guatemala, Pepsicola Interamericana de Guatemala and Ajemaya (with its brand Big) accounting for nearly three quarters of retail value sales in 2017. In modern retail channels, imported international brands can be seen, such as Dr Pepper, Shasta and Cherry Coke.

Pepsi Black Ice is launched in 2017

In September 2017, Pepsicola Interamericana de Guatemala carried out a strong new product launch, Pepsi Black Ice. This is a regular cola that is claimed to benefit from an innovative cold-filling process, allowing it to offer a completely different flavour and experience to consumers.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Guatemala?
What are the major brands in Guatemala?
Who are the key consumers of carbonates in Guatemala?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Guatemala - Category analysis

HEADLINES

PROSPECTS

Dynamism seen in carbonates in Guatemala

Larger portfolios in terms of more pack sizes

Low calorie continues to be a niche segment in Guatemala

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

International brands are stronger in Guatemala

Pepsi Black Ice is launched in 2017

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

A segmented soft drinks market

Instability in the country affects soft drinks

Soft drinks is highly concentrated in Guatemala

New product launches bring dynamism to the market

Positive performance expected

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dynamism seen in carbonates in Guatemala

Larger portfolios in terms of more pack sizes

Low calorie continues to be a niche segment in Guatemala

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

International brands are stronger in Guatemala

Pepsi Black Ice is launched in 2017

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Guatemala - Category analysis

HEADLINES

PROSPECTS

Dynamism seen in carbonates in Guatemala

Larger portfolios in terms of more pack sizes

Low calorie continues to be a niche segment in Guatemala

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

International brands are stronger in Guatemala

Pepsi Black Ice is launched in 2017

CATEGORY DATA

Soft Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

A segmented soft drinks market

Instability in the country affects soft drinks

Soft drinks is highly concentrated in Guatemala

New product launches bring dynamism to the market

Positive performance expected

MARKET DATA

DEFINITIONS

SOURCES

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