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Learn moreDec 2020
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Carbonates remain hugely popular with Guatemalan consumers and it is traditional to drink carbonates with lunch. Pre-COVID-19 this trend was prevalent within workplaces, from construction workers through to office employees and, in 2020, the trend has simply switched to at-home consumption.
One notable change in consumer trends in 2020 is a stronger focus on leading brands and existing products, in a move away from the experimental premiumisation with innovative and exotic flavours as seen in 2019. For example, as seen with Franklin & Sons, which is imported from the UK and offers flavours such as British dandelion, lemon and English elderflower, and cloudy apple and Yorkshire rhubarb with cinnamon.
Pepsicola Interamericana de Guatemala SA maintains a small lead over Coca-Cola de Guatemala SA in carbonates in 2020, with both players gaining shares in 2020 and with no notable competition from the other (very few) players in the category. Both global giants have leveraged their distribution strengths in 2020, in order to maintain positions at points of sale, including increasing support to small retailers and communities.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Guatemala market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.