Cola carbonates will remain by far the largest of the main carbonates categories in Guatemala over the forecast period. Cola carbonates will continue to benefit from the fact that in general, the public perception of these products in terms of their effects on health is not as negative as in many other countries.
Regular carbonates are overwhelmingly preferred to low calorie versions in Guatemala. Indeed, indulgence is traditionally a central part of the appeal of soft drinks in general for many consumers.
Carbonates should continue to perform positively over the forecast period, with off- and on-trade volume sales projected to grow consistently from 2022 onwards. On-trade volume growth is likely to remain high in the short term as Guatemalans start spending more time outside the home with the anticipated easing of the pandemic, but will slow steadily as consumption patterns normalise.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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