Carbonates in Dominican Republic

PROSPECTS

Carbonates experiences positive growth in 2019, however, the health and wellness trend remains a threat to value sales

After losing off-trade volume terms in 2017 as consumer demand began to wane, carbonates has seen a full recovery in 2019, with growth in both off-trade value and off-trade volume. Demands for carbonates remains high in the country, fuelled by both off-trade and on-trade consumption.

Bepensa Dominicana opens a new factory in 2019, responding to the growing demand for carbonates in the Dominican Republic

Bepensa Dominicana; the distributor of Coca-Cola and their ranges in the country, opened a new factory in early 2019. The factory is a USD20 million investment with the capacity to create 50,000 12oz bottles per hour.

Players launch eco-friendly recycling campaigns to respond to the growing consumer demand for environmentally friendly offerings

New initiatives involving recycling were strong during 2019, with growing awareness of recycled materials building among consumers. Cerveceria Nacional Dominicana (CND), Dominican Republic’s biggest brewery began to recycle all the plastics it produces, through its Recycle 100+ program.

COMPETITIVE LANDSCAPE

No change at the top as carbonates remains concentrated, with domestic player Industrias San Miguel del Caribe SA retaining its lead

Carbonates remained a relatively concentrated landscape in 2019, dominated by several major players. This included lead player Industrias San Miguel del Caribe, with its flagship offering Kola Real, second-ranked player Bepensa Dominicana, with Coca-Cola, Country Club, Fanta, Sprite, and third-ranked player Cervecería Nacional Dominicana SA, distributor of Pepsi, Red Rock and Malta Morena.

Coca-Cola retains its lead in cola carbonates, promoting its sugar-free versions with extensive advertising campaigns

Coca-Cola remained the leading player in cola carbonates in the Dominican Republic in 2019, in off-trade value and off-trade volume terms. Bepensa Dominicana is the bottling firm in the Dominican Republic that distributes all variants of Coca-Cola in the country, including other offerings for The Coca-Cola Co within non-cola carbonates – such as Country Club, Fanta, and Sprite.

Industrias San Miguel del Caribe leads non-cola carbonates with established offering Kola Real

Industrias San Miguel del Caribe retained its lead of non-cola carbonates in 2019, in off-trade value and off-trade volume terms. The player offers consumers a variety of flavoured carbonates that consistently sell at affordable prices, relatively lower than its competitors.

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