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Carbonates in
Dominican Republic

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Carbonates experiences recovery in 2018

Carbonates declined in off-trade volume terms in 2017 as consumer demand began to wane and unfavourable weather conditions had a negative impact on the category. The decline was felt more in cola carbonates, as non-cola carbonates recorded growth during the review period.

Innovation continues as new carbonates are launched in 2018

Coinciding with the arrival of a hotter than normal summer, Industrias San Miguel del Caribe launched a “light” version of its leading brand, Kola Real. The new Kola Real Ligera (Kola Real Light) is available in five different flavours: regular cola, grape, lemon/lime, orange, and raspberry.

COMPETITIVE LANDSCAPE
Carbonates remains concentrated

Carbonates is dominated by several major players in the country, namely Bepensa Dominicana, with Coca-Cola, Country Club, Fanta, Sprite, and other brands; Industrias San Miguel del Caribe, with its flagship Kola Real brand, present in both cola and non-cola carbonates; along with Cervecería Nacional Dominicana SA, distributor of Pepsi, Red Rock, Malta Morena, and other carbonates. Collectively, these three players dominated off-trade value sales in 2018, virtually unchanged throughout the review period.

Coca-Cola retains its lead in cola carbonates

Coca-Cola remained the leading brand in cola carbonates in the Dominican Republic in 2018 in off-trade value terms. Bepensa Dominicana is the bottling firm in the Dominican Republic that distributes all variants of the Coca-Cola brand in the country, including other brands for The Coca-Cola Co within non-cola carbonates (Country Club, Fanta, and Sprite).

Industrias San Miguel del Caribe leads non-cola carbonates

In 2018, Industrias San Miguel del Caribe retained its lead of non-cola carbonates in off-trade value terms. The company offers consumers a variety of flavoured carbonates that consistently sell at prices relatively lower than its competitors’ brands.

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Carbonates in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Who are the key consumers of carbonates in Dominican Republic?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Carbonates experiences recovery in 2018
Innovation continues as new carbonates are launched in 2018

COMPETITIVE LANDSCAPE

Carbonates remains concentrated
Coca-Cola retains its lead in cola carbonates
Industrias San Miguel del Caribe leads non-cola carbonates

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Performance of soft drinks beginning to improve
New consumer trends underway in soft drinks
Competitive landscape for soft drinks remains largely unchanged
Product innovation focuses on new flavour offerings
Soft drinks poised to record positive performance over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources