Carbonates in Dominican Republic

PROSPECTS

Carbonates experiences recovery in 2018

Carbonates declined in off-trade volume terms in 2017 as consumer demand began to wane and unfavourable weather conditions had a negative impact on the category. The decline was felt more in cola carbonates, as non-cola carbonates recorded growth during the review period.

Innovation continues as new carbonates are launched in 2018

Coinciding with the arrival of a hotter than normal summer, Industrias San Miguel del Caribe launched a “light” version of its leading brand, Kola Real. The new Kola Real Ligera (Kola Real Light) is available in five different flavours: regular cola, grape, lemon/lime, orange, and raspberry.

COMPETITIVE LANDSCAPE

Carbonates remains concentrated

Carbonates is dominated by several major players in the country, namely Bepensa Dominicana, with Coca-Cola, Country Club, Fanta, Sprite, and other brands; Industrias San Miguel del Caribe, with its flagship Kola Real brand, present in both cola and non-cola carbonates; along with Cervecería Nacional Dominicana SA, distributor of Pepsi, Red Rock, Malta Morena, and other carbonates. Collectively, these three players dominated off-trade value sales in 2018, virtually unchanged throughout the review period.

Coca-Cola retains its lead in cola carbonates

Coca-Cola remained the leading brand in cola carbonates in the Dominican Republic in 2018 in off-trade value terms. Bepensa Dominicana is the bottling firm in the Dominican Republic that distributes all variants of the Coca-Cola brand in the country, including other brands for The Coca-Cola Co within non-cola carbonates (Country Club, Fanta, and Sprite).

Industrias San Miguel del Caribe leads non-cola carbonates

In 2018, Industrias San Miguel del Caribe retained its lead of non-cola carbonates in off-trade value terms. The company offers consumers a variety of flavoured carbonates that consistently sell at prices relatively lower than its competitors’ brands.

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