Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Carbonates in North Macedonia
January 2022
2021 DEVELOPMENTS
Carbonates sees slowed growth in 2021 due to the declining popularity of cola carbonates
In 2020, carbonates witnessed current value and volume decline in response to the COVID-19 pandemic. The main reason for this was because of the health and wellness trend which saw consumers avoid unhealthy drinks such as cola carbonates.
Pivara Skopje continues to lead while Prilepska Pivarnica donates to help fight COVID-19
In 2021, Pivara Skopje will remain the leading player of carbonates overall. However, second-ranked Prilepska Pivarnica (owned by PepsiCo) has been improving its public image since the outbreak of COVID-19 in 2020.
New product launches set to shape the future of carbonates
In terms of new product developments, there have been a few key new launches in 2021 that will shape future consumption of carbonates. Sinalco brand launched new metal beverage cans for its Sinalco orange, Sinalco cola, Sinalco pear and Sinalco fresco extensions.
PROSPECTS AND OPPORTUNITIES
Stable growth for carbonates despite influences by the health and wellness trend
Over the forecast period, carbonates is set to see slow yet stable growth. Strong growth will be somewhat restricted due to the health and wellness trend that will gather further pace thanks to the pandemic.
Orange carbonates has a bright future ahead
Orange carbonates is set to see the most dynamic performance over the forecast period due to the growing popularity of orange flavoured soft drinks. It is worth mentioning that the efforts of some of the major players to cut down on calories by using artificial sweeteners or stevia has failed as most consumers do not want to compromise on flavour.
E-commerce sales of carbonates set to double by 2026
E-commerce responded very well to the COVID-19 pandemic in 2020 as many consumers opted to shop via this channel in a bid to reduce possible contact with the virus. Over the forecast period, e-commerce is set to gather pace, albeit at a slower rate as many consumers will return to store-based retailers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in North Macedonia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in North Macedonia?
To what extent are health considerations impacting consumption of Carbonates in North Macedonia?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in North Macedonia?
Which are the leading brands in Carbonates in North Macedonia?
What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
How are products distributed in Carbonates in North Macedonia?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in North Macedonia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Carbonates sees slowed growth in 2021 due to the declining popularity of cola carbonates
Pivara Skopje continues to lead while Prilepska Pivarnica donates to help fight COVID-19
New product launches set to shape the future of carbonates
PROSPECTS AND OPPORTUNITIES
Stable growth for carbonates despite influences by the health and wellness trend
Orange carbonates has a bright future ahead
E-commerce sales of carbonates set to double by 2026
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026
Soft Drinks in North Macedonia - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.