Over the forecast period, carbonates is set to see slow yet stable off-trade volume growth, which demand restricted by the stagnant consumer demand for the largest carbonates category – regular cola carbonates. This is due to the health and wellness trend that will gather further pace in the forecast period, forcing manufacturers to focus on launching healthier alternatives.
Although reduced sugar carbonates will witness the strongest off-trade volume and value growth rates in 2022, the category is set to record more moderate growth rates in the forecast period. The rates of growth will nevertheless represent considerable acceleration when compared with the review period thanks to the growing number of options available in the category.
Regular orange carbonates is set to see the most dynamic performance over the forecast period in off-trade volume terms due to the growing popularity of orange flavoured soft drinks. The efforts of some of the major players to cut down on calories in their beverages by using artificial sweeteners or stevia has failed as most consumers do not want to compromise on flavour within this category.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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