Carbonates are expected to see retail volumes remain static over the forecast period, with only marginal growth in on-trade terms. This will be a continuation of the trend seen in 2022, with such products going against health and wellness trends.
Competition from other types of soft drinks, such as bottled sparkling water and energy drinks will become even stronger over the forecast period, as health awareness continues to rise. Moreover, younger generations are less loyal to established brands with the result that demand for regular cola carbonates will not sustain without further investment by the leading players in terms of both targeted promotional activity and the diversification of their product offerings.
The e-commerce channel will offer strong growth opportunities for manufacturers of carbonates over the forecast period. During the COVID-19 pandemic, Taiwanese consumers became accustomed to the convenience offered by online shopping and this led a more permanent change in purchasing behaviour.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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