Executive Summary

Mar 2019
PROSPECTS
Concern over high sugar intake hits demand

Growing health concerns see consumers pay close attention to their intake of sugar and calories. As the debate over the harmful impact of sugar consumption escalates, consumers are moving away from carbonates, especially when there are no additional features or benefits.

Major sports event provides short-term boost in 2018

The 2018 FIFA World Cup had a positive impact on sales of carbonates in the off- and on-trade channels. Carbonates remain popular drinks at parties and other social gatherings, while major sports events provide a perfect opportunity for family and friends to get together.

The carbonates offer is diluted

Carbonates continued to see much slower volume sales decreases in the on-trade channel, compared with the off-trade channel, in 2018. Carbonates are widely available through major fast food outlets and restaurants in Taiwan.

COMPETITIVE LANDSCAPE
Hey Song sees investment

While international brands Coca-Cola and Pepsi are well recognised by Taiwanese consumers, a local offering, Hey Song, is the leading brand in off-trade volume sales terms. The manufacturer, Hey-Song Corp, is investing in a new look for its key brand.

Brand loyalty plays a significant role

While paying close attention to trends and remaining highly responsive to new products, Taiwanese consumers show relatively high brand loyalty in carbonates. Due to the very different tastes offered by brands and long-term consumption habits consumers are sensitive to subtle changes in taste.

Younger consumers a core audience for manufacturers

Younger generations are the core consumers of carbonates in Taiwan. Brand strategies that cater to younger consumers are crucial for manufacturers.

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Carbonates in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Taiwan?
  • What are the major brands in Taiwan?
  • Who are the key consumers of carbonates in Taiwan?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Taiwan - Category analysis

HEADLINES

PROSPECTS

Concern over high sugar intake hits demand
Major sports event provides short-term boost in 2018
The carbonates offer is diluted

COMPETITIVE LANDSCAPE

Hey Song sees investment
Brand loyalty plays a significant role
Younger consumers a core audience for manufacturers

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 21 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Maturity in soft drinks
Move towards simple and original ingredients
New product developments align with health trends
Big players lead soft drinks
Appeal to younger consumers to stimulate growth

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Taiwan
Trends

SOURCES

Summary 1 Research Sources