Carbonates is expected to continue to decline in volume terms, slowly but steadily, over the course of the forecast period. Indeed, the increasing demand for healthier and more sustainable soft drinks will drive consumers away from carbonates to bring them to categories such as concentrates, juice drinks, or functional drinks.
While the health and wellness trends will only strengthen over the forecast period, it is expected that the Belgian population will continue to switch to reduced sugar carbonates versus regular carbonates. Leading brands will inevitably drive the trends towards lower sugar options and, indeed, all notable efforts in innovation are focused on healthier variant developments within carbonates.
Another threat to carbonates comes in the form of soda machines, which have a growing appeal due to their sustainable positioning. Indeed, with ongoing global hikes in inflation and the cost of food and beverages, it is expected that consumers may turn away from carbonates completely and instead make their own versions at home with tap water, liquid concentrates, and soda machines.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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