In 2022, Reliance Consumer Products bought Campa Cola from Pure Drinks for INR220 million and relaunched the beverage in 2023. Having been a trendy brand in the 1970s and 1980s, before its popularity fizzled out in the late 1990s, when the Indian economy was opened up to foreign players, this relaunch was significant on multiple counts.
Carbonates attract a 40% tax in the form of 28% Goods and Services Tax (GST) and 12% compensation tax. The Indian Beverage Association (IBA) requested that the government remove aerated beverages from the sin tax category.
The leading players, Coca-Cola India and PepsiCo India Holdings, have been focusing on reducing the sugar content in their products, with the pandemic accelerating this process due to consumers’ rising health-consciousness. Coca-Cola India is working on reducing the sugar content of 330ml cans from 35g to 6g.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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