Executive Summary

Mar 2019
PROSPECTS
Growing demand despite challenging market conditions

The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a perceived healthier substitute.

Regular cola carbonates is set to see fast growth

Regular cola carbonates is expected to see fast retail volume and current value growth over the forecast period. This performance is underpinned by growing competition, with manufacturers like 7-Up Bottling Co Nigeria set to strengthen their marketing campaigns to remain competitive.

Packaging for niches

Smaller pack sizes, such as 350ml, are expected to be preferred by manufacturers targeting price-sensitive consumers. This move follows Coca-Cola Nigeria’s success during the review period, as consumers found smaller pack sizes more affordable and convenient when on the go.

COMPETITIVE LANDSCAPE
Coca-Cola Nigeria continues to lead the field

Coca-Cola Nigeria retained its leadership of carbonates in 2018, despite growing competition. The company’s performance was enhanced by widespread, effective and deep-rooted distribution networks across the country.

Rite Foods sees fast development

Rite Foods emerged as an important player in carbonates in 2018. This was mostly due to improved market penetration, with its Bigi brand becoming more available in traditional and modern grocery retailers.

Consumers show more interest in tonic water/other bitters

The growing consumer apathy for sugar laden drinks has seen tonic water/other bitters rise in popularity. The general perception is that these drinks contain less sugar; hence, they are widely accepted by consumers seeking healthier products and lifestyles.

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Carbonates in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Nigeria?
  • What are the major brands in Nigeria?
  • Who are the key consumers of carbonates in Nigeria?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing demand despite challenging market conditions
Regular cola carbonates is set to see fast growth
Packaging for niches

COMPETITIVE LANDSCAPE

Coca-Cola Nigeria continues to lead the field
Rite Foods sees fast development
Consumers show more interest in tonic water/other bitters

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 10 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 11 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 14 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 15 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retail volume sales rise as the economy recovers
NAFDAC imposes labelling for soft drinks
Coca-Cola Nigeria leads an increasingly competitive landscape
Flavour innovation on the rise
Demand for soft drinks set to rise over the forecast period

MARKET DATA

Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in Nigeria
Trends

SOURCES

Summary 1 Research Sources