Carbonates posted solid retail volume growth in 2022 largely due to price competition and aggressive marketing which helped to drive growth despite the economic challenges facing manufacturers. However, the relative success of carbonates in this year may easily be eroded in the forthcoming years if economic conditions persist.
On balance, carbonates is expected to witness stronger retail volume growth than occurred during the review period. Nigeria’s growing population is expected to fuel this increase, together with the development of innovative products, such as new flavour variants, as well as new packaging sizes.
Other non-cola carbonates is expected to see the best performance in total volume terms over the forecast period. The tendency for consumers to shift their preference away from cola and orange carbonates is increasingly prevalent, with new flavour types such as Bigi chapman, Bigi cherry cola and Bigi tamarind becoming popular and gaining acceptability.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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