The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a perceived healthier substitute.
Regular cola carbonates is expected to see fast retail volume and current value growth over the forecast period. This performance is underpinned by growing competition, with manufacturers like 7-Up Bottling Co Nigeria set to strengthen their marketing campaigns to remain competitive.
Smaller pack sizes, such as 350ml, are expected to be preferred by manufacturers targeting price-sensitive consumers. This move follows Coca-Cola Nigeria’s success during the review period, as consumers found smaller pack sizes more affordable and convenient when on the go.
Coca-Cola Nigeria retained its leadership of carbonates in 2018, despite growing competition. The company’s performance was enhanced by widespread, effective and deep-rooted distribution networks across the country.
Rite Foods emerged as an important player in carbonates in 2018. This was mostly due to improved market penetration, with its Bigi brand becoming more available in traditional and modern grocery retailers.
The growing consumer apathy for sugar laden drinks has seen tonic water/other bitters rise in popularity. The general perception is that these drinks contain less sugar; hence, they are widely accepted by consumers seeking healthier products and lifestyles.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Nigeria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.