Carbonates producers in Egypt will continue to face rising costs over the forecast period due to the depreciation of the pound, import restrictions and inflationary pressures fuelled by external factors, most notably the fallout of Russia’s invasion of Ukraine. With the same factors set to further erode purchasing power among consumers, manufacturers will seek to reduce overheads in production, transportation, logistics and other areas of the supply chain so as to limit price hikes as much as is feasible while still protecting their margins.
Prices for most carbonates brands in Egypt increased in 2022, with those for 1-litre bottles of Pepsi and Coca-Cola going up by 75 piasters, for example. Despite cost-cutting measures by producers, it is expected high inflation will continue to drive up unit prices in the short-to-medium term, which will constrain the potential for off-trade volume sales growth during the early years of the forecast period.
E-commerce has been gradually growing in importance as a distribution channel for carbonates in Egypt for a number of years, and its off-trade volume share is likely to continue rising over the forecast period. Further gains will be supported by the fact that, due to the fallout of COVID-19, many people have recently become comfortable with shopping for groceries online and developed a greater appreciation for the convenience this method provides.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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