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Country Report

Carbonates in

Carbonates in Egypt

23 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Carbonates as main refreshments for Egyptians

Egyptians are accustomed to carbonates, and strongly favour them, as they are associated with being the main refreshment drink in the hot Egyptian climate. Moreover, carbonates are preferred by Egyptians when serving guests.

Carbonates’ landscape

In 2017, carbonates recorded low off-trade volume growth, but high double-digit off-trade current value growth. This was linked to price increases resulting from the economic measures taken, ranging from the devaluation of local currency, application of VAT, to the subsidisation lifting.

Carbonates trends in Egypt

In Egypt, demand for carbonates is mostly stable all year; however, there are some seasonal demand hikes, which result in increased demand. During these times, there are increased marketing activities by brands to encourage consumers to try their products.

COMPETITIVE LANDSCAPE

Peps-Cola leads carbonates, while presence of local players rises

In 2017, Pepsi-Cola / Alkan Bugshan continued to lead carbonates in off-trade value terms, with Coca-Cola ranked second. Stable consumption factors meant that carbonates were not strongly affected by the economic measures and did not experience any major changes.

Heavy investment in marketing

The same prices carried by brands of Pepsi-Cola and Coca-Cola meant that competition is directed into distribution and promotion. There are extensive marketing campaigns employed by Pepsi-Cola and Coca-Cola and the usage of events, influencers or new collaborations with other services are evident.

Other flavours increasingly favoured by consumers

Consumers are increasingly switching to other flavours of carbonates than regular cola. Lime, orange and apple-flavoured carbonates are now gaining share and are increasingly gaining favour amongst local consumers.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Egypt?
What are the major brands in Egypt?
Who are the key consumers of carbonates in Egypt?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Egypt - Category analysis

HEADLINES

PROSPECTS

Carbonates as main refreshments for Egyptians

Carbonates’ landscape

Carbonates trends in Egypt

COMPETITIVE LANDSCAPE

Peps-Cola leads carbonates, while presence of local players rises

Heavy investment in marketing

Other flavours increasingly favoured by consumers

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Soft drinks performance during severe inflation

Strong ongoing health trend

Soft drink manufacturers compete for survival

Creative and health-orientated new product developments

Soft drinks outlook

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Carbonates as main refreshments for Egyptians

Carbonates’ landscape

Carbonates trends in Egypt

COMPETITIVE LANDSCAPE

Peps-Cola leads carbonates, while presence of local players rises

Heavy investment in marketing

Other flavours increasingly favoured by consumers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Egypt - Category analysis

HEADLINES

PROSPECTS

Carbonates as main refreshments for Egyptians

Carbonates’ landscape

Carbonates trends in Egypt

COMPETITIVE LANDSCAPE

Peps-Cola leads carbonates, while presence of local players rises

Heavy investment in marketing

Other flavours increasingly favoured by consumers

CATEGORY DATA

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Soft drinks performance during severe inflation

Strong ongoing health trend

Soft drink manufacturers compete for survival

Creative and health-orientated new product developments

Soft drinks outlook

MARKET DATA

APPENDIX

Fountain sales in Egypt

SOURCES

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