Total volume sales of carbonates are expected to increase over the early forecast period, along with the continued recovery of on-trade sales. However, health concerns and Japan’s ageing population are expected to remain significant obstacles to the longer-term development of carbonates, because many consumers are looking to pursue a healthier diet, including cutting out sugary food and drinks.
The sober-curious lifestyle of not drinking alcohol, which has become a trend amongst young people in Western nations, is gradually spreading in Japan. Especially since the outbreak of the pandemic, due to increasing health consciousness, the market for non-alcoholic beverages is rapidly growing.
Although volume growth is expected to be difficult to achieve, not just due to the health trend, but also due to population decline, there will be a prevailing trend towards premiumisation. Recent new product developments saw the arrival of more sophisticated carbonates with premium packaging and the inclusion of natural ingredients such as real fruit juice, but this niche has further growth potential.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Carbonates industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!