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Carbonates in the US
February 2022
2021 DEVELOPMENTS
2021 a breakout year for functional carbonates
Carbonated soft drinks containing prebiotic fibre and alternative zero-calorie sweeteners gained mainstream attention in 2021, moving beyond niche e-commerce availability, expanding their distribution into national retailers like Whole Foods and other national grocery chains. These products – often lightly sweetened (in many cases featuring natural sweeteners like stevia, monkfruit or allulose) with various functional benefit claims – straddle the line between carbonated water, soft drink and functional tonic.
Flavour innovation brings attention back to the category
Soda manufacturers are working hard to retain existing soda consumers and sustain interest by more rapidly introducing new flavours, with a much faster rate of new product introductions. This has been a successful model for Coca-Cola, beginning in the US with the launch of Diet Coke exclusive fruit flavours in 2018 (mirroring the creative flavour SKUs of the seltzer category).
Further reduced sugar changes in 2021
Innovations in zero-calorie sweeteners are helping to renew interest in reduced-sugar carbonates. In 2021, Coca-Cola reformulated and repackaged its Coca-Cola Zero Sugar brand in the US and Canada.
PROSPECTS AND OPPORTUNITIES
Price inflation expected to raise carbonates RSP in 2022
Significant unit price inflation is expected to impact the carbonates category in 2022, as rising input costs for packaging, sweeteners and transport costs are passed on to consumers. Euromonitor International expects unit price per litre in the carbonates category in the US to grow by 5% in current value terms (2% at constant 2021 prices) in 2022, although price increases for individual SKUs and channels are likely to be much higher.
Growing role for independent brands in consolidated category
Carbonates is one of the most consolidated large consumer goods categories in the US, with the top three producers (Coca-Cola, PepsiCo and Keurig Dr Pepper) accounting for more than 80% of retail value and volume in 2021. However, the shift to online distribution channels is one factor eroding the traditional advantage enjoyed by the large producers in terms of shelf presence and visibility.
Carbonates category leads the way in reducing packaging waste
According to Euromonitor International’s Packaging database, retail sales of carbonates account a fifth of all PET plastic beverage bottle units in the US, second only to bottled water. The category also accounts for a disproportionate share of aluminium can units.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in USA?
To what extent are health considerations impacting consumption of Carbonates in USA?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in USA?
Which are the leading brands in Carbonates in USA?
What potential exists for multinational or domestic soft drinks companies to expand in USA?
How are products distributed in Carbonates in USA?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in the US - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 a breakout year for functional carbonates
Flavour innovation brings attention back to the category
Further reduced sugar changes in 2021
PROSPECTS AND OPPORTUNITIES
Price inflation expected to raise carbonates RSP in 2022
Growing role for independent brands in consolidated category
Carbonates category leads the way in reducing packaging waste
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in the US
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.