Moving forward, consumers in the US will continue to want less sugar in their diets and less artificial sweeteners in their drinks. Looking outside of sugar, stevia and monk fruit are the most popular alternatives, which offer the same sweetness without harmful effects.
A long-term consequence of the pandemic in carbonates has been a radically different channel landscape, with far more beverage consumption occasions expected to continue to take place inside the home. Investment in home and office carbonation systems and water purification systems such as SodaStream (PepsiCo) and Bevi are likely to reflect and accelerate long-term consumer trends in packaged drinks: customisation, value and convenience.
During periods of high inflation and economic instability, when consumers are tightening their budgets, price point becomes more important than the price per unit. Therefore, it will be advantageous for companies to continue to diversify their packaging mix and offer a variety of can and bottle packs for lower face prices.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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