Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Carbonates in the US
December 2020
2020 IMPACT
Carbonates faces a total volume decline due to COVID-19
After many years of continuous off-trade volume decline, carbonates has returned to growth in this channel in 2020, due to the impact of COVID-19. More people worked and studied from home, which contributed to off-trade growth, whilst many consumers stockpiled at the beginning of the pandemic for fear of shortages.
Health and wellness trend accelerates, which affects category growth
In general, the COVID-19 pandemic has exacerbated trends which were already present within the carbonates space. In recent years, carbonates have faced negative public opinion due to health concerns associated with the drink’s high sugar content and low nutritional value, leading to a switch to healthier products such as those with lower sugar or added functional ingredients.
Leading brands perform well as consumers turn to trusted references
The Coca-Cola Co has extended its lead in carbonates in off-trade value terms in 2020, followed by PepsiCo Inc. Key carbonates brands from these top players have seen strong off-trade value growth amidst the pandemic.
RECOVERY AND OPPORTUNITIES
On-trade and total volume sales will remain below pre-pandemic levels
After a year of off-trade volume growth for carbonates in 2020 due to COVID-19, a return to decline is expected in 2021, and indeed throughout the forecast period. Many consumers stockpiled such products in 2020, and these stocks are expected to gradually be used, hampering growth in 2021.
Greater health concerns in the forecast period, accelerated by COVID-19
The main reason for the declines seen in carbonates in the review period was concerns over the sugar content of these products, and therefore their impact on health. The COVID-19 health crisis only accelerated the health and wellness trend in the country.
Innovation only likely in fortified/functional non-cola carbonates
Innovation has become the name of the game in nearly every soft drinks category. Drinks with new ingredients, flavours and formulations have been developed by manufacturers small and large.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in USA?
To what extent are health considerations impacting consumption of Carbonates in USA?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in USA?
Which are the leading brands in Carbonates in USA?
What potential exists for multinational or domestic soft drinks companies to expand in USA?
How are products distributed in Carbonates in USA?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Carbonates faces a total volume decline due to COVID-19
Health and wellness trend accelerates, which affects category growth
Leading brands perform well as consumers turn to trusted references
RECOVERY AND OPPORTUNITIES
On-trade and total volume sales will remain below pre-pandemic levels
Greater health concerns in the forecast period, accelerated by COVID-19
Innovation only likely in fortified/functional non-cola carbonates
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025Table 54 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in the US
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page