Carbonates in the US

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in USA?
  • To what extent are health considerations impacting consumption of Carbonates in USA?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in USA?
  • Which are the leading brands in Carbonates in USA?
  • What potential exists for multinational or domestic soft drinks companies to expand in USA?
  • How are products distributed in Carbonates in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Carbonates faces a total volume decline due to COVID-19
Health and wellness trend accelerates, which affects category growth
Leading brands perform well as consumers turn to trusted references

RECOVERY AND OPPORTUNITIES

On-trade and total volume sales will remain below pre-pandemic levels
Greater health concerns in the forecast period, accelerated by COVID-19
Innovation only likely in fortified/functional non-cola carbonates

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 54 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in the US
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Carbonates

    • Low Calorie Cola Carbonates
    • Regular Cola Carbonates
    • Lemonade/Lime
    • Ginger Ale
    • Tonic Water/Other Bitters
    • Orange Carbonates
    • Other Non-Cola Carbonates
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This report originates from Passport, our Carbonates research and analysis database.

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