Executive Summary

Mar 2019
PROSPECTS
New taxes further negatively impact sales

The situation within carbonates is not expected to improve in the short term due to the introduction of a “second soda tax” (in fact a new sugar tax) in July 2018. Six years after the first tax on sugar in soft drinks, this again forced manufacturers to start reducing the amount of sugar in many soft drinks, mainly carbonates, in order to limit price increases.

Non-cola carbonates less affected than colas

Cola carbonates continues to be hit hard by the shift away from overly sugarised drinks. While the fad for local regional colas (eg Breizh Cola) will probably decline, dynamic growth could be seen in low-calorie cola or small formats such as 15cl metal beverage cans and 20cl glass bottles aimed at limiting sugar intake.

Success of premium tonics only just beginning

France lagged behind many other European countries in terms of embracing the trend for premium gin brands such as Hendrick’s or Monkey 47. However, after impressive success in bars and night clubs, the fad for gin tonics with spices or cucumber began to spread in 2017 and 2018.

COMPETITIVE LANDSCAPE
Coca-Cola impacted by drop in demand in core area

Coca-Cola remains the undisputed leader in carbonates due to its domination in cola carbonates. However, the company has been negatively affected by the shift away from high calorie drinks and regular carbonates.

Orangina Suntory wins battle of the cocktails

The growth in the popularity of cocktails and notably ‘mocktails’ (alcohol-free) has been a welcome relief for non-cola carbonates. However, the area could become increasingly overcrowded very soon.

PepsiCo continues to gain sales share

PepsiCo managed to increase its retail volume share in carbonates in 2018 – an impressive feat given it is only present in cola carbonates. This can be attributed to the ongoing success of the company’s reduced sugar Pepsi Max brand thanks to a new 1-litre pack size and strong in-store promotional activity.

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Carbonates in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in France?
  • What are the major brands in France?
  • Who are the key consumers of carbonates in France?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in France - Category analysis

HEADLINES

PROSPECTS

New taxes further negatively impact sales
Non-cola carbonates less affected than colas
Success of premium tonics only just beginning

COMPETITIVE LANDSCAPE

Coca-Cola impacted by drop in demand in core area
Orangina Suntory wins battle of the cocktails
PepsiCo continues to gain sales share

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Excellent performance by soft drinks
New “soda tax” represents more of an opportunity than threat
Coca-Cola continues to lose sales share
Increasingly hybrid new product developments
Natural pleasure, smaller formats and more added value

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 56 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in France
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources