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Country Report

Carbonates in

Carbonates in Bulgaria

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rise in demand for off-trade carbonates as sales of on-trade carbonates decline significantly during pandemic

Volume sales and value sales of carbonates via the on-trade channel are experiencing a severe drop in 2020 as a result of pandemic-related restrictions. Lockdown and the closure of on-trade venues limited consumers’ access to the on-trade channel in the early months of the year.

On-trade sales of tonic water and other bitters drop sharply in 2020 as consumers spend more time at home

In recent years, the increased popularity of mixed cocktails has boosted demand for non-cola carbonates. In particular, the revival in popularity of gin and tonic has boosted demand for tonic water and other bitters, especially in the on-trade channel.

Coca-Cola HBC Bulgaria AD continues to dominate carbonates with a 60% off-trade value share in 2020

With its a wide range of well-recognised brands—Coca-Cola, Fanta, Sprite and Schweppes, amongst others—Coca-Cola HBC Bulgaria AD is set to hold its very strong lead in the carbonates category in 2020. Other players, including second-ranked Quadrant Beverages AD—which holds the Pepsi brand in Bulgaria—and third-ranked Nova Trade OOD, are set to hold far smaller, single-digit off-trade value share in 2020.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Bulgaria?
What are the major brands in Bulgaria?
Who are the key consumers of carbonates in Bulgaria?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rise in demand for off-trade carbonates as sales of on-trade carbonates decline significantly during pandemic

On-trade sales of tonic water and other bitters drop sharply in 2020 as consumers spend more time at home

Coca-Cola HBC Bulgaria AD continues to dominate carbonates with a 60% off-trade value share in 2020

RECOVERY AND OPPORTUNITIES

On-trade sales projected to see robust rebound in 2021 as off-trade sales decline and then moderate as the forecast period progresses

E-commerce likely to become a more important distribution channel over the forecast period

Carbonates can expect greater competition from other soft drinks over the forecast period

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 53 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rise in demand for off-trade carbonates as sales of on-trade carbonates decline significantly during pandemic

On-trade sales of tonic water and other bitters drop sharply in 2020 as consumers spend more time at home

Coca-Cola HBC Bulgaria AD continues to dominate carbonates with a 60% off-trade value share in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rise in demand for off-trade carbonates as sales of on-trade carbonates decline significantly during pandemic

On-trade sales of tonic water and other bitters drop sharply in 2020 as consumers spend more time at home

Coca-Cola HBC Bulgaria AD continues to dominate carbonates with a 60% off-trade value share in 2020

RECOVERY AND OPPORTUNITIES

On-trade sales projected to see robust rebound in 2021 as off-trade sales decline and then moderate as the forecast period progresses

E-commerce likely to become a more important distribution channel over the forecast period

Carbonates can expect greater competition from other soft drinks over the forecast period

CATEGORY DATA

Soft Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Bulgaria

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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