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Learn moreJan 2021
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Volume sales and value sales of carbonates via the on-trade channel are experiencing a severe drop in 2020 as a result of pandemic-related restrictions. Lockdown and the closure of on-trade venues limited consumers’ access to the on-trade channel in the early months of the year.
In recent years, the increased popularity of mixed cocktails has boosted demand for non-cola carbonates. In particular, the revival in popularity of gin and tonic has boosted demand for tonic water and other bitters, especially in the on-trade channel.
With its a wide range of well-recognised brands—Coca-Cola, Fanta, Sprite and Schweppes, amongst others—Coca-Cola HBC Bulgaria AD is set to hold its very strong lead in the carbonates category in 2020. Other players, including second-ranked Quadrant Beverages AD—which holds the Pepsi brand in Bulgaria—and third-ranked Nova Trade OOD, are set to hold far smaller, single-digit off-trade value share in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Bulgaria market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.