Over the forecast period carbonates is set to continue struggling with it being likely to face mounting competition from other soft drinks categories which are perceived as healthier, especially bottled water and juice, and to some extent RTD tea. Consumers will likely continue seeking out healthier soft drinks alternatives, with regular carbonates increasingly seen as unhealthy and unacceptable for consumption by the growing army of health conscious consumers.
Reduced sugar carbonates is set to continue outperforming regular carbonates over the forecast period, although its overall share is set to remain modest relative to regular carbonates both in volume and value terms. Consumers who continue to show a preference for carbonates over other soft drinks categories will likely continue to shift towards reduced sugar carbonates amidst increased awareness about the dangers of a high sugar intake.
Reduced sugar cola carbonates is likely to remain the most dynamic category within carbonates over the forecast period, fuelled by the developing health and wellness trend and strong investment in new product development and the growing range of options on offer. Reduced sugar lemonade/lime is also expected to see strong growth for similar reasons.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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