Executive Summary

Mar 2019
PROSPECTS
Carbonates manufacturers start to offer healthier products

The most important event in carbonates in 2018 was major players starting to reformulate their products in response to Bolivian consumers’ increasing health awareness. This reformulation aims to reduce sugar content or eradicate it altogether.

Bolivians looking to reduce their calorie intake

The category’s decline in volume sales continued in 2018, mainly due to consumers increasingly opting to avoid sugary soft drinks and reduce their calorie intake. Growing concerns about obesity and diabetes helped drive demand for healthier products, also forcing the leading companies to look to further expand in emerging categories.

Government policy sets new standards for carbonates

The recently introduced Law 775 aims to encourage Bolivians to adopt healthier diets. In the case of carbonates, it advocates more precise labelling information to help consumers identify the level of sugar contained in these beverages.

COMPETITIVE LANDSCAPE
2018 sees EMBOL reformulate its products

Embotelladoras Bolivianas Unidas (EMBOL), the representative of The Coca-Cola Co in Bolivia, remained the leading player in carbonates in 2018 in both off-trade value and volume terms. During the year the company responded to increasing consumer health awareness by reformulating its products to reduce their sugar content.

Aje Group focuses on economy-priced offerings

In 2017, Aje Group started to produce its Big Cola, Gold and Kola Real brands locally, while in 2018 the company focused its efforts on widening their distribution, mainly through traditional grocery retailers. Aje Group’s products are positioned as offering a good balance between quantity, quality and price.

PepsiCo representative maintains prices to attract consumers

In 2018, the representative of PepsiCo in Bolivia, Cervecería Boliviana Nacional, continued to promote its new returnable 3-litre pack size, positioned for family consumption. The company is aware of consumer demand for greater volume at a lower price and thus for the third year in a row kept its prices low to attract new consumers and retain existing ones.

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Carbonates in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Bolivia?
  • What are the major brands in Bolivia?
  • Who are the key consumers of carbonates in Bolivia?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Bolivia - Category analysis

HEADLINES

PROSPECTS

Carbonates manufacturers start to offer healthier products
Bolivians looking to reduce their calorie intake
Government policy sets new standards for carbonates

COMPETITIVE LANDSCAPE

2018 sees EMBOL reformulate its products
Aje Group focuses on economy-priced offerings
PepsiCo representative maintains prices to attract consumers

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Domestic production the main strategy to reduce costs
2018 sees the launch of reformulated carbonates
Bottled water continues to perform well
Health and wellness remains the most important driver of sales
Companies respond to government policy

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources