In 2022, the leading company in carbonates, EMBOL SA, aggressively promoted its Coca-Cola Sin Azúcar (sugar free) product following a change in its formula. The campaign launched with the tagline "Is it the best Coca-Cola of all? seeking to generate consumer interest and stimulate trial.
In recent years, Bolivia has seen a growing supply of still flavoured and sparkling flavoured bottled water, which are increasingly perceived as being a healthier option to regular carbonates. With the health and wellness trend expected to gain momentum, rising demand for these substitutes will impact category performance.
Although consumers are showing a growing interest in the consumption of healthier and low-calorie products, the majority of Bolivians put a bigger emphasis on price and taste rather than health when purchasing soft drinks. Local brands such as Mendocina launch new flavours of regular carbonates on a regular basis, bringing in grape, strawberry and passion fruit flavours in 2022.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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