While the less-than-optimal economic recovery will continue to mitigate growth, the gravitation towards carbonates has long been ingrained in the Philippine culture. As players continue to have robust distribution in modern and traditional retailers and to maximise marketing and promotions, consumers will likely continue to consume cola carbonates and non-cola carbonates in their homes.
Players will move towards greater sustainability in their operations. Coca-Cola Bottlers has already enhanced its plastic collection programme while Pepsi-Cola Products has been reducing virgin plastic content in its plastic packaging.
Health and wellness trends will continue apace over the forecast period. With diabetes considered to be one of the top causes of death in the Philippines, reduced sugar cola carbonates and reduced sugar non-cola carbonates will expand consumption of sugar-free drinks.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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