Due to the ongoing challenges faced in tackling COVID-19 consumers continued to spend significantly more time at home with their family during 2021 compared to before the pandemic. While health concerns remained an important influence on sales of many products, this extended period of home seclusion led to many consumers looking for small indulgences to help improve their mental wellbeing.
While demand for carbonates picked up in 2021 most households were faced with economic pressures which informed their purchasing decisions. This resulted in many consumers shifting away from more expensive brands such as Coca-Cola and towards cheaper brands that were still able to offer a quality product with a good taste.
Larger family-sized packs continued to find favour in 2021, with this being a format that has seen sustained growth since the start of the COVID-19 pandemic. These larger packs typically offer better value and as such have found favour over smaller on-the-go pack sizes.
Carbonates is expected to see an improved performance in retail value terms over the forecast period, with sales projected to benefit from increased employment, improved purchasing power, and the expected recovery in impulse consumption. This recovery does however depend to an extent on the success of Peru’s vaccine programme and the stabilisation of the economic and political situation in the country.
Traditional grocery retailers play a key role in the sale of soft drinks in Peru, but modern grocery retailers are receiving growing interest as consumers change the way they shop. Nonetheless, companies such as leading player Arca Continental Lindley SA will likely continue to promote and support small neighbourhood businesses, which are a key link in the value chain for the entire region.
Over the forecast period, it is expected that more companies will start to promote and sell their products via e-commerce. The channel is currently one with a negligible share, however it offers easier access to the market and lower setup costs, which many companies may find appealing.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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