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Carbonates in
Peru

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Peru’s economic situation compromises growth in carbonates

After a difficult 2017 and beginning of 2018, Peruvians are less willing to spend on unnecessary or expensive products. As they feel the money they earn represents less on their visits to the stores, they are paying closer attention to what they buy and its price.

Government initiatives to combat obesity impact carbonates sales

Government efforts to fight obesity and avoid its rapid expansion in the country led to two key events in 2018. The first was an increase in the Selective Tax on Consumption, which impacts industries that have negative effects on consumer health, such as tobacco and alcoholic drinks.

In a complex context for carbonates, innovation is needed for growth

Peruvians are increasingly concerned about their physical condition and health, and are more attentive to what they consume. In a context in which consumers are not willing to spend their money unnecessarily, and in which greater coverage is being given to the debate on healthy and ecological products, companies will need to resort to innovation in order to continue growing.

COMPETITIVE LANDSCAPE
Arca Continental Lindley maintains its position as leader in carbonates

After its merger with Corp Lindley SA, Arca Continental Lindley became the main player in carbonates. Its extensive experience in the Peruvian market as Corp Lindley and regionally as Arca Continental has allowed it to consolidate its position in the Peruvian market, through innovative strategies; for example, the use of interactive gondolas like the one installed in one of Plaza Vea’s stores.

Key players minimise effects of price increases resulting from changes in ISC

With the increase in the Selective Tax on Consumption from 17% to 25% for beverages with sugar content higher than 6g per 100 ml in May 2018, it was expected that prices would increase proportionally. However, according to the INEI price reports, prices of carbonates increased less than 4% in May, and by less than 1% in the following months.

Aje Group acquires Embotelladora Don Jorge’s brands

Aje Group, owner of Ajeper SA, has acquired the brands of Embotelladora Don Jorge’s: Don Isaac Kola, Perú Cola and Vida. With this acquisition, Aje intends to expand its sales and share in the Peruvian market, consolidating its presence in the low-price segment.

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Carbonates in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Peru?
  • What are the major brands in Peru?
  • Who are the key consumers of carbonates in Peru?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Peru - Category analysis

HEADLINES

PROSPECTS

Peru’s economic situation compromises growth in carbonates
Government initiatives to combat obesity impact carbonates sales
In a complex context for carbonates, innovation is needed for growth

COMPETITIVE LANDSCAPE

Arca Continental Lindley maintains its position as leader in carbonates
Key players minimise effects of price increases resulting from changes in ISC
Aje Group acquires Embotelladora Don Jorge’s brands

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Difficult year for Peruvian market impacts sales of soft drinks
Labelling law and changes to Selective Tax on Consumption increase consumer awareness of health issues
Arca Continental Lindley remains leader in soft drinks
Health and wellness guides product development in soft drinks
Soft drinks is expected to see a positive performance over the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Peru
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources