Carbonates is expected to register positive volume growth over the forecast period, although its total volume CAGR will likely be lower than its review period CAGR. Products within carbonates are increasingly threatened by competition from other soft drinks categories with alternative options that are perceived to be healthier, such as carbonated and flavoured bottled water, and RTD tea.
Coca-Cola is highly likely to maintain its leading position in overall carbonates throughout the forecast period. Despite its products carrying higher unit prices than those of its competitors, the player is still expected to increase its share.
The share of the e-commerce distribution channel will continue to rise during the forecast period. Both store-based players and online retailers are investing heavily in their e-commerce infrastructures with consumers having become habituated to the convenience of shopping online, pushing further smooth growth in this channel.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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