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Country Report

Carbonates in

Carbonates in Singapore

26 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

The government’s emphasis on reducing sugar consumption amongst Singaporeans in 2016 and 2017 is having significant repercussions on the volume of carbonates consumed. Consumers have historically associated carbonates with sugar, and the impact of the government’s declaration of war against diabetes for the second year running was clear.

Healthier products move into the spotlight

The leading companies are moving to support the health and wellness movement by the government, through pledging to limit the amount of sugar in beverages, labelling their drinks with the Healthier Choice symbol, and more – an acknowledgement that the government’s emphasis on health will be the new status quo. Consumers are expected to become increasingly selective about what they drink as they become more aware of the trade-off between health and taste.

A slowing of the decline is expected

Carbonates is expected to continue to decline over the forecast period, but the decline will slow throughout the forecast period, as the leading companies are expected to utilise the first half of the forecast period to produce reduced-sugar variants of their popular beverages, and to couple these releases with top-of-mind promotional activity.

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Although the decline in the consumption of carbonates is affecting all major players, Coca-Cola Singapore Beverages has made continued efforts to maintain its share. It understands that consumers are moving towards healthier alternatives, with Coke Zero’s rebranding to Coca-Cola Zero Sugar, and that optimal resource management is necessary to be able to provide consumers with what they want.

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Yeo Hiap Seng released Juscool, a fruit-based non-cola carbonate, in November 2016 as part of its effort to ensure brand rejuvenation. Juscool’s labelling clearly emphasises that it is “made with real fruit juice”, and states that it contains “25% less sugar than regular carbonated drinks”.

Innovation in non-cola carbonates

Juscool was amongst other brands, such as A&W Cream Soda, which slowed the decline of non-cola carbonates in 2017. Given the diverse nature of the non-cola carbonates category, there is still room for innovation, especially since the idea of reduced sugar non-cola carbonates is relatively unexplored.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Singapore?
What are the major brands in Singapore?
Who are the key consumers of carbonates in Singapore?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Singapore - Category analysis

HEADLINES

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

Healthier products move into the spotlight

A slowing of the decline is expected

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Innovation in non-cola carbonates

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

Healthier products move into the spotlight

A slowing of the decline is expected

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Innovation in non-cola carbonates

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Singapore - Category analysis

HEADLINES

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

Healthier products move into the spotlight

A slowing of the decline is expected

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Innovation in non-cola carbonates

CATEGORY DATA

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

APPENDIX

Fountain sales in Singapore

SOURCES

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