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Country Report

Carbonates in

Carbonates in Singapore

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The decline in carbonates slows as consumers look for treats to cope with the effects of the Coronavirus (COVID-19) pandemic

The government’s extensive efforts to promote healthy living and a more nutritious diet, especially lower sugar and salt consumption, were increasingly accepted by Singaporeans during the review period. The focus on healthy eating helps to explains the downward trajectory in carbonates in Singapore.

Growing acceptance of low and zero sugar options leaves low calorie cola carbonates as the only growth driver in retail volume terms

As consumers are buying fewer sugary drinks as part of their healthier lifestyles, players are constantly developing their brands to meet the needs of Singaporeans and stay relevant. For example, major players like Coca-Cola Singapore Beverages and Etika Beverages (GBO: PepsiCo) have regularly extended their portfolios with reduced and zero sugar options to cater to the needs of health-conscious consumers, such as Coca-Cola Light, Coca-Cola Original Taste Less Sugar, Coca-Cola No Sugar and Pepsi Zero Sugar and Pepsi Zero Sugar Vanilla.

Move towards larger pack sizes and multipacks for convenience and economy reasons lowers the average unit price and hurts value sales in the retail channel

The circuit breaker, which saw consumers shift work, study and leisure to the home and minimise social contact, reduced on-the-go consumption occasions. Therefore, the small, single-serve format, which used to be strongly promoted for brands, is suffering, according to various carbonates companies.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Singapore?
What are the major brands in Singapore?
Who are the key consumers of carbonates in Singapore?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline in carbonates slows as consumers look for treats to cope with the effects of the Coronavirus (COVID-19) pandemic

Growing acceptance of low and zero sugar options leaves low calorie cola carbonates as the only growth driver in retail volume terms

Move towards larger pack sizes and multipacks for convenience and economy reasons lowers the average unit price and hurts value sales in the retail channel

RECOVERY AND OPPORTUNITIES

Impending multi-grade labelling regulation set to motivate non-cola carbonates players to extend and diversify their portfolios to avoid advertising ban

Sustainability could help manufacturers to empower brands and gain the trust of an increasingly environmentally-aware consumer base

Bigger brands benefit from wider portfolios, higher visibility and familiarity to consolidate their positions in an uncertain business environment

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The decline in carbonates slows as consumers look for treats to cope with the effects of the Coronavirus (COVID-19) pandemic

Growing acceptance of low and zero sugar options leaves low calorie cola carbonates as the only growth driver in retail volume terms

Move towards larger pack sizes and multipacks for convenience and economy reasons lowers the average unit price and hurts value sales in the retail channel

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Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline in carbonates slows as consumers look for treats to cope with the effects of the Coronavirus (COVID-19) pandemic

Growing acceptance of low and zero sugar options leaves low calorie cola carbonates as the only growth driver in retail volume terms

Move towards larger pack sizes and multipacks for convenience and economy reasons lowers the average unit price and hurts value sales in the retail channel

RECOVERY AND OPPORTUNITIES

Impending multi-grade labelling regulation set to motivate non-cola carbonates players to extend and diversify their portfolios to avoid advertising ban

Sustainability could help manufacturers to empower brands and gain the trust of an increasingly environmentally-aware consumer base

Bigger brands benefit from wider portfolios, higher visibility and familiarity to consolidate their positions in an uncertain business environment

CATEGORY DATA

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Singapore

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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