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Learn moreDec 2020
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The government’s extensive efforts to promote healthy living and a more nutritious diet, especially lower sugar and salt consumption, were increasingly accepted by Singaporeans during the review period. The focus on healthy eating helps to explains the downward trajectory in carbonates in Singapore.
As consumers are buying fewer sugary drinks as part of their healthier lifestyles, players are constantly developing their brands to meet the needs of Singaporeans and stay relevant. For example, major players like Coca-Cola Singapore Beverages and Etika Beverages (GBO: PepsiCo) have regularly extended their portfolios with reduced and zero sugar options to cater to the needs of health-conscious consumers, such as Coca-Cola Light, Coca-Cola Original Taste Less Sugar, Coca-Cola No Sugar and Pepsi Zero Sugar and Pepsi Zero Sugar Vanilla.
The circuit breaker, which saw consumers shift work, study and leisure to the home and minimise social contact, reduced on-the-go consumption occasions. Therefore, the small, single-serve format, which used to be strongly promoted for brands, is suffering, according to various carbonates companies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Singapore market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.