Carbonates is expected to record decline over the forecast period as it is a mature category in Estonia, and it will be increasingly challenged by the rising health trend in the country and its unhealthy image. Reduced sugar cola carbonates is expected to show the fastest volume and value growth going forward as health-conscious consumers will be looking for drinks that contain no calories, fat, carbohydrates, cholesterol or sugar.
Regular lemonade/lime is set to register the second-fastest volume and value growth in the period to 2027 thanks to players’ investment in more environmentally-friendly packaging. For example, Coca-Cola is going to replace green plastic Sprite bottles with transparent ones in order to simplify the packaging recycling process and reduce the amount of plastic waste.
Despite its generally high sugar content, tonic water is expected to perform well, especially as on-trade sales recover, plus they are widely used in both alcoholic and non-alcoholic cocktails. There is also scope for much development in this category, particularly in the form of exotic and reduced-sugar varieties with premium positioning.
In contrast with most other retail channels, e-commerce gained share during the COVID-19 pandemic as greater numbers of Estonians shopped online to avoid the inconvenience and potential health risks associated with face-to-face shopping experiences. This trend is likely to continue across the forecast period as local consumers continue to use ever-more sophisticated digital platforms to purchase products from the comfort of their own homes.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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