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Country Report

Carbonates in

Carbonates in Estonia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increase in off-trade sales mitigates steep decline in on-trade sales, but carbonates face competition from healthier soft drinks

The widespread closure of foodservice establishments during the government-mandated lockdown in spring significantly impacted volume sales of on-trade carbonates. This was mitigated to some extent by an increase in off-trade sales, but total volume sales in carbonates in 2020 were still very moderate as a result.

Coca-Cola continues to dominate thanks to its ubiquitous presence in Estonia and well-established distribution networks

Coca-Cola HBC Eesti continued to dominate carbonates in off-trade current value terms in Estonia in 2020, with the company’s global Coca-Cola, Fanta and Sprite brands maintaining very strong positions that have been capable of withstanding the worst impact of the pandemic. Local producer A Le Coq held second position, thanks to its strong presence in Estonia and the popularity of its Limonaad, Kelluke and Valge Klaar brands, which have a historic presence in Estonia and are valued by local consumers.

Smaller players capitalise on demand for local, natural ingredients, while tonic water gets a boost from off-trade closures

As consumers pay more attention to the ingredients in products, some smaller local producers are gaining attention. ÕUN Drinks OÜ’s Õun brand is produced using local apples—something that appeals to health-conscious Estonian consumers in 2020.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Estonia?
What are the major brands in Estonia?
Who are the key consumers of carbonates in Estonia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increase in off-trade sales mitigates steep decline in on-trade sales, but carbonates face competition from healthier soft drinks

Coca-Cola continues to dominate thanks to its ubiquitous presence in Estonia and well-established distribution networks

Smaller players capitalise on demand for local, natural ingredients, while tonic water gets a boost from off-trade closures

RECOVERY AND OPPORTUNITIES

Carbonates will see a bounce in on-trade sales in 2021, but faces long-term competition from healthier soft drinks

Low-sugar and natural carbonates will become more prevalent, while tonic water offers scope for growth

E-commerce sales will continue to grow as Estonians shop from the comfort of their own homes

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increase in off-trade sales mitigates steep decline in on-trade sales, but carbonates face competition from healthier soft drinks

Coca-Cola continues to dominate thanks to its ubiquitous presence in Estonia and well-established distribution networks

Smaller players capitalise on demand for local, natural ingredients, while tonic water gets a boost from off-trade closures

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increase in off-trade sales mitigates steep decline in on-trade sales, but carbonates face competition from healthier soft drinks

Coca-Cola continues to dominate thanks to its ubiquitous presence in Estonia and well-established distribution networks

Smaller players capitalise on demand for local, natural ingredients, while tonic water gets a boost from off-trade closures

RECOVERY AND OPPORTUNITIES

Carbonates will see a bounce in on-trade sales in 2021, but faces long-term competition from healthier soft drinks

Low-sugar and natural carbonates will become more prevalent, while tonic water offers scope for growth

E-commerce sales will continue to grow as Estonians shop from the comfort of their own homes

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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