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Country Report

Carbonates in

Carbonates in Estonia

24 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness are trending

Consumers are tending to choose healthy alternatives; consequently, volume sales of carbonates are expected to decline in Estonia. Carbonates are seen as unhealthy due to having a high sugar content and containing other artificial ingredients.

Tax on drinks with added sugar

The proposed tax by the government will target all drinks with added sugar, and is expected to be implemented in 2018. During 2017 the soft drink association lobbied against the tax, but this did not change government plans.

Mature and declining category with no growth drivers

All types of carbonates are mature, and saw little innovation in the latter part of the review period. The volume decline seen in previous years continued, with a larger fall expected in 2018, due to the sugar tax.

COMPETITIVE LANDSCAPE

Large companies continue leading

Coca-Cola HBC Eesti AS continues to lead sales, with a strong positioning in Estonia. International brands like Coca-Cola, Fanta and Sprite are well known and widely available.

Competition from other categories

The main competition for carbonates is from other soft drinks categories, notable bottled water. As large carbonates producers also produce bottled water, this switch in consumer preferences is not expected to impact them significantly.

Functional water seen as replacement

Functional water resembles carbonates in many ways and is quite often positioned next to carbonates in supermarkets. This gives consumers an easy choice between buying the unhealthy option or, right next to it, a healthy functional water with additional benefits for the body.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Estonia?
What are the major brands in Estonia?
Who are the key consumers of carbonates in Estonia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Estonia - Category analysis

HEADLINES

PROSPECTS

Health and wellness are trending

Tax on drinks with added sugar

Mature and declining category with no growth drivers

COMPETITIVE LANDSCAPE

Large companies continue leading

Competition from other categories

Functional water seen as replacement

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Sweet soft drinks expected to lose share to bottled water

Tax expected to decrease consumption

Large companies continue leading this mature market

New organic juice company is a good example of the increasing health trend

On-trade growing in line with economic growth and wage growth

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Estonia

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Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness are trending

Tax on drinks with added sugar

Mature and declining category with no growth drivers

COMPETITIVE LANDSCAPE

Large companies continue leading

Competition from other categories

Functional water seen as replacement

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Estonia - Category analysis

HEADLINES

PROSPECTS

Health and wellness are trending

Tax on drinks with added sugar

Mature and declining category with no growth drivers

COMPETITIVE LANDSCAPE

Large companies continue leading

Competition from other categories

Functional water seen as replacement

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Sweet soft drinks expected to lose share to bottled water

Tax expected to decrease consumption

Large companies continue leading this mature market

New organic juice company is a good example of the increasing health trend

On-trade growing in line with economic growth and wage growth

MARKET DATA

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