With the sugar tax coming into effect on 1 April 2018, a number of carbonates manufacturers continued to opt for reformulation to curb costs imposed by the National Treasury. This move has also allowed smaller brands to retain their price competitiveness.
With carbonates maturing, premiumisation might become a significant tool to attract niche markets. Newly-introduced products will often be positioned as suitable mixers for premium spirits, with botanical ranges gaining momentum.
Going forward, Coca-Cola South Africa is expected to retain its leadership through strategic positioning. Although the company is expected to intensify its marketing and promotional campaigns, innovation and social programmes might increasingly become its key tool.
Announced in 2018, the acquisition of SoftBev by The Beverage Co is set to reshape the competitive landscape of carbonates. As restructuring takes place, the company will emerge as a key player with its portfolio already counting emerging manufacturers such as Little Green Beverages and its brand Refreshhh.
A shift to smaller packaging formats announced by Coca-Cola South Africa in 2017 has been reviewed. Initially introduced as a means to reduce consumers’ sugar intake, the company replaced its 500ml PET bottles with 440ml.
Chill Beverages expanded its portfolio with its latest release Fitch & Leedes craft cola, which also came in a sugar free option. The beverage claimed to be suitable for accompanying premium brandy and rum and was packaged in 200ml glass and metal cans.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in South Africa with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.