Price inflation and economic instability are likely to have an impact on demand for carbonates during the early part of the forecast period, particularly over 2023. Also, as well as the projected inflation, the Portuguese Government has decided to increase taxes on carbonates in 2023, further boosting price increases.
As COVID-19 measures were lifted, there was a natural shift back from off-trade to on-trade, which had been severely impacted by restrictions and lockdowns. Despite the strong performance, on-trade sales in 2022 remained below the levels seen in 2019, immediately before the outbreak of COVID-19.
Following the trend seen in the review period, reduced sugar carbonates products are expected to gain in popularity over the coming years, with the cola category showing, for the first time, a higher off-trade consumption of reduced sugar products than regular options. Demand for craft carbonates, although small, is also expected to continue to grow during the forecast period, as consumers increasingly look for better-for-you options and pay greater attention to the quality of products.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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