Carbonates will register moderate volume growth over the forecast period and population growth will support volume sales. In addition, the growing cocktail culture among the younger urban generation should also support growth, as many cocktails are mixed with carbonates.
Cans will be increasingly popular, as opposed to plastic bottles. Consumers perceive cans as more premium and it also gives players greater possibilities in terms of brand communication and creating eye-catching packaging designs.
Cola carbonates will remain the core carbonate but non-cola carbonates will also continue to see growth, with new interesting flavour combinations. However, such carbonates will also face competition from energy drinks, which are also seeing wider flavour offerings, as well as from flavoured bottled water.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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