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Country Report

Carbonates in

Carbonates in Vietnam

29 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Carbonates registers a slowdown in growth due to various challenges

Towards the end of review period, carbonates was still able to record a positive performance with good volume and value growth. However, the development of carbonates in Vietnam showed signs of a slowdown in growth due to various challenges.

Key players put their efforts into various marketing and advertising tools

During the period 2016-2018, key players in carbonates such as Suntory PepsiCo Vietnam Beverage Co Ltd and Coca-Cola Beverages Vietnam Co Ltd tried to leverage various methods to boost sales of carbonates by dealing with the rising concerns of Vietnamese consumers about the possibly detrimental effect of the products on their overall health. Key players are targeting young consumers such as students and young working professionals who are generally less concerned about their health compared to middle-aged and elderly consumers.

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

Suntory PepsiCo Vietnam Beverage Co Ltd continued to lead carbonates at the end of review period thanks to dynamic marketing activities, a wide distribution network and a diversified product range. In 2018, the company mainly focused on increasing its presence in the Vietnamese market through various marketing campaigns, social activities, posters and advertising.

Local players mostly focus on suburban and rural areas

Many of the most popular brand names within carbonates are owned by the international players Suntory PepsiCo Vietnam Beverage Co Ltd and Coca-Cola Beverages Vietnam Co Ltd, which accounted for more than four fifths of total retail value sales, with the remaining sales spread among various local companies. In 2018, international players continued to dominate carbonates due to their strong financial budgets, wide distribution networks and dynamic marketing activities.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Vietnam?
What are the major brands in Vietnam?
Who are the key consumers of carbonates in Vietnam?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Vietnam - Category analysis

HEADLINES

PROSPECTS

Carbonates registers a slowdown in growth due to various challenges

Key players put their efforts into various marketing and advertising tools

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

Local players mostly focus on suburban and rural areas

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record a strong performance in Vietnam

Health and wellness trend shapes soft drinks growth movements

Suntory PepsiCo Vietnam Beverage Co Ltd strengthens its leading position

Active year for new product development

Positive outlook for the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Carbonates in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Carbonates registers a slowdown in growth due to various challenges

Key players put their efforts into various marketing and advertising tools

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

Local players mostly focus on suburban and rural areas

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Vietnam - Category analysis

HEADLINES

PROSPECTS

Carbonates registers a slowdown in growth due to various challenges

Key players put their efforts into various marketing and advertising tools

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

Local players mostly focus on suburban and rural areas

CATEGORY DATA

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record a strong performance in Vietnam

Health and wellness trend shapes soft drinks growth movements

Suntory PepsiCo Vietnam Beverage Co Ltd strengthens its leading position

Active year for new product development

Positive outlook for the forecast period

MARKET DATA

APPENDIX

Fountain sales in Vietnam

SOURCES

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