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Country Report

Carbonates in

Carbonates in Vietnam

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

In general, the COVID-19 situation led to strong declines being seen in total volume sales of carbonates during 2020. Although retail volume sales increased in the category over the course of the year, substantial pressure came on demand for carbonates in the on-trade.

Corporate social responsibility programmes come to the fore as a marketing channel

Among the most notable changes seen in company activity in carbonates during 2020 was the strong focus of the category leaders on corporate social responsible for programmes. Throughout the year, the leading players in carbonates, including key names Coca-Cola Vietnam and Suntory PepsiCo Vietnam sought to give something back to the communities that form its core consumer base, with various social activities undertaken to support the relief efforts of the Vietnamese government to help the population overcome hardship due to the COVID-19 situation.

Low-calorie cola picks up sales as consumers look for healthier beverages

One important trend to have emerged from the COVID-19 pandemic is the stronger focus on health and wellness among many consumers. At the same time, consumers are becoming less interested in sugary beverages, with carbonates having been linked to a variety of lifestyle diseases, notably type II diabetes, heart disease and metabolic syndrome.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Vietnam?
What are the major brands in Vietnam?
Who are the key consumers of carbonates in Vietnam?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

Corporate social responsibility programmes come to the fore as a marketing channel

Low-calorie cola picks up sales as consumers look for healthier beverages

RECOVERY AND OPPORTUNITIES

The robust response to COVID-19 to support the recovery of carbonates sales

Social responsibility and greater sustainability to become longer-term trends

Health and wellness trend raises questions over the long-term viability of carbonates

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

Corporate social responsibility programmes come to the fore as a marketing channel

Low-calorie cola picks up sales as consumers look for healthier beverages

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

Corporate social responsibility programmes come to the fore as a marketing channel

Low-calorie cola picks up sales as consumers look for healthier beverages

RECOVERY AND OPPORTUNITIES

The robust response to COVID-19 to support the recovery of carbonates sales

Social responsibility and greater sustainability to become longer-term trends

Health and wellness trend raises questions over the long-term viability of carbonates

CATEGORY DATA

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Vietnam

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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