On-trade sales in carbonates are expected to see healthy growth over the forecast period. This will be attributable to a return to pre-pandemic lifestyles, following the relaxation of social-distancing measures and the return of Vietnamese consumers to restaurants and fast food outlets.
During the forecast period, it will be increasingly important for leading players to ensure a robust approach to marketing and advertising to reach their desired consumer audiences in both off-trade and on-trade channels. Strong growth opportunities are likely to emerge during the post-COVID-19 recovery period, as the Vietnamese economy rebounds and consumers look to make up for lost time by socialising more often with friends and family in both on-trade and the off-trade channels.
Retail e-commerce received a boost during the time of the COVID-19 pandemic, due to higher numbers of consumers embracing this channel due to both necessity and convenience. Within this, consumers became accustomed to using the online channel for their shopping, attracted by offers and the ability to purchase groceries in bulk and have them home-delivered.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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