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Learn moreMar 2019
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Towards the end of review period, carbonates was still able to record a positive performance with good volume and value growth. However, the development of carbonates in Vietnam showed signs of a slowdown in growth due to various challenges.
During the period 2016-2018, key players in carbonates such as Suntory PepsiCo Vietnam Beverage Co Ltd and Coca-Cola Beverages Vietnam Co Ltd tried to leverage various methods to boost sales of carbonates by dealing with the rising concerns of Vietnamese consumers about the possibly detrimental effect of the products on their overall health. Key players are targeting young consumers such as students and young working professionals who are generally less concerned about their health compared to middle-aged and elderly consumers.
Suntory PepsiCo Vietnam Beverage Co Ltd continued to lead carbonates at the end of review period thanks to dynamic marketing activities, a wide distribution network and a diversified product range. In 2018, the company mainly focused on increasing its presence in the Vietnamese market through various marketing campaigns, social activities, posters and advertising.
Many of the most popular brand names within carbonates are owned by the international players Suntory PepsiCo Vietnam Beverage Co Ltd and Coca-Cola Beverages Vietnam Co Ltd, which accounted for more than four fifths of total retail value sales, with the remaining sales spread among various local companies. In 2018, international players continued to dominate carbonates due to their strong financial budgets, wide distribution networks and dynamic marketing activities.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Vietnam market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.