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Learn moreDec 2020
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In general, the COVID-19 situation led to strong declines being seen in total volume sales of carbonates during 2020. Although retail volume sales increased in the category over the course of the year, substantial pressure came on demand for carbonates in the on-trade.
Among the most notable changes seen in company activity in carbonates during 2020 was the strong focus of the category leaders on corporate social responsible for programmes. Throughout the year, the leading players in carbonates, including key names Coca-Cola Vietnam and Suntory PepsiCo Vietnam sought to give something back to the communities that form its core consumer base, with various social activities undertaken to support the relief efforts of the Vietnamese government to help the population overcome hardship due to the COVID-19 situation.
One important trend to have emerged from the COVID-19 pandemic is the stronger focus on health and wellness among many consumers. At the same time, consumers are becoming less interested in sugary beverages, with carbonates having been linked to a variety of lifestyle diseases, notably type II diabetes, heart disease and metabolic syndrome.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.