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Country Report

Carbonates in

Carbonates in Vietnam

26 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive performance despite rising health awareness

Health awareness is on the rise, including rising consumer concern about the sugar level in drinks. As a result, low calorie cola carbonates recorded the strongest total volume growth in 2017, as many people switched to this option to feel less guilty when consuming carbonates.

Localised marketing activities are key to success

Young people, who are the main consumers of carbonates, are very exposed to foreign culture. However, companies still choose to bring local flavours into their marketing campaigns as a way to bring their brands closer to people’s hearts.

Forecast period trends

Over the forecast period, carbonates is expected to continue to see a positive performance, despite rising health awareness. One reason is that a large proportion of carbonates are consumed in rural areas, where health awareness remains low.

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

With huge marketing budgets, strong brand names and extensive distribution networks, PepsiCo Vietnam Beverage Co and Coca-Cola Beverages Vietnam continued to eat into the shares of their competitors in carbonates in 2017. Together they accounted for a dominant share of off-trade value sales in 2017, with a continuous increasing trend over the review period.

Different marketing tactics are used to capture the younger audience

Both target the younger population, but the two leading players run different campaigns to capture consumers’ attention. The Pepsi brand used some of the most popular Vietnamese young singers, including Dong Nhi, Noo Phuoc Thinh and Isaac, as its brand ambassadors.

Forecast period trends

PepsiCo and Coca-Cola are expected to continue to dominate carbonates over the forecast period. It is one of the slowest growing categories within non-alcoholic drinks, as consumers are gradually shifting to healthier products.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Vietnam?
What are the major brands in Vietnam?
Who are the key consumers of carbonates in Vietnam?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Vietnam - Category analysis

HEADLINES

PROSPECTS

Positive performance despite rising health awareness

Localised marketing activities are key to success

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

Different marketing tactics are used to capture the younger audience

Forecast period trends

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive performance despite rising health awareness

Localised marketing activities are key to success

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

Different marketing tactics are used to capture the younger audience

Forecast period trends

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Vietnam - Category analysis

HEADLINES

PROSPECTS

Positive performance despite rising health awareness

Localised marketing activities are key to success

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

Different marketing tactics are used to capture the younger audience

Forecast period trends

CATEGORY DATA

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Vietnam

SOURCES

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