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Carbonates in Morocco
January 2022
2021 DEVELOPMENTS
Deepening health and wellness trend weighs on demand for carbonates
Off-trade volume sales of carbonates continued to decline in 2021, with increased local consumer interest in health and wellness the main driver of this. Moroccans are paying increased attention to their sugar intake, with the pandemic playing a role in this by raising awareness of the long-term risks associated with obesity.
Economic shock of pandemic continues to negatively affect demand
The economic shock of COVID-19 continued to negatively affect demand for carbonates during 2021. The pandemic resulted in widespread financial hardship, as many people lost their jobs or saw their incomes reduced.
On-trade demand remains depressed
Having declined by almost a fifth in 2020, on-trade volume sales of carbonates stabilised during 2021. During 2020, the entire hospitality industry was shut down for an extended period.
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to turn local consumers off carbonates
Although the threat posed by the pandemic is set to ease, off-trade volume sales of carbonates will continue to decline throughout the forecast period. Moreover, they will fall at a more rapid rate than they did in the review period.
Discounting and promotional activity will continue to limit unit price growth
The unit price of carbonates will remain flat in constant 2021 prices and exhibit modest growth in current prices during the forecast period. This will be driven by the heavy promotional activity and steep price discounts that are often applied to these products, especially in supermarkets and hypermarkets, in an effort to attract the attention of consumers and boost sales at a time when demand for carbonates generally is waning.
Investment in e-commerce will deepen
E-commerce emerged as a mainstream retail channel in Morocco during 2020, as the pandemic led to major changes in consumer behaviour. One of the main reasons for the strong increase seen in consumer interest in e-commerce was the strict adherence to the principles of social distancing and home solution that was seen among the Moroccan population for much of the year.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Morocco report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in Morocco?
To what extent are health considerations impacting consumption of Carbonates in Morocco?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Morocco?
Which are the leading brands in Carbonates in Morocco?
What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
How are products distributed in Carbonates in Morocco?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in Morocco - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deepening health and wellness trend weighs on demand for carbonates
Economic shock of pandemic continues to negatively affect demand
On-trade demand remains depressed
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to turn local consumers off carbonates
Discounting and promotional activity will continue to limit unit price growth
Investment in e-commerce will deepen
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 27 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
APPENDIX
Fountain sales in Morocco
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.