Due to the increasing health consciousness among consumers, the carbonates category will continue its downward trend across the forecast period. The soft drinks industry is witnessing a shift in share from carbonates towards other types of soft drinks, especially those which appeal to health-conscious consumers.
Carbonates manufacturers are set to invest in healthier variants to sustain consumer interest. Therefore, the reduced sugar carbonates trend is expected to continue over the forecast period as health and healthier lifestyles become increasingly important to Moroccan consumers.
The unit price is expected to continue rising over the forecast period. Aside from rising fuel and packaging prices, there was ongoing discussion in parliament in March 2022 about the possibility of further increasing the consumption tax on carbonates by 50%.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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