Carbonates in Brazil

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Brazil?
  • To what extent are health considerations impacting consumption of Carbonates in Brazil?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Brazil?
  • Which are the leading brands in Carbonates in Brazil?
  • What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
  • How are products distributed in Carbonates in Brazil?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Brazil - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong off-trade recovery for carbonates, with marginal improvement via on-trade due to greater mobility
New positioning, greater marketing efforts and pricing
Packaging disruptions need to be addressed to stop bottleneck

PROSPECTS AND OPPORTUNITIES

Health and wellness, and indulgence: Competition or alliance?
Packaging bottlenecks: Sustainability versus availability
The need for wider distribution strategies

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Soft Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2018-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2018-2026

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Brazil
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Carbonates

    • Low Calorie Cola Carbonates
    • Regular Cola Carbonates
    • Lemonade/Lime
    • Ginger Ale
    • Tonic Water/Other Bitters
    • Orange Carbonates
    • Other Non-Cola Carbonates

Carbonates

Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.

See All of Our Definitions
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This report originates from Passport, our Carbonates research and analysis database.

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