There are two major concerns amongst stakeholders: consumers want “better” products, and by “better” they mean healthier, while companies are interested in better margins, especially as the costs of producing their products increase. From the consumer side, their interest in healthier ingredients is growing.
If inflation has brought something out of consumers, it is rationality. Interestingly, however, its effects have not been obvious, as consumers have not traded-down directly in all of their consumption, but have varied their behaviours depending on the occasion.
The international scenario is becoming more unstable for many reasons – political, economic and COVID-19-related. With this instability taking hold, driving up inflation and prices all across regions and harming international logistics and globalisation, companies need to figure out strategies to compensate and remain competitive against the unpredictability.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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