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Carbonates in Hungary

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Hungary?
  • To what extent are health considerations impacting consumption of Carbonates in Hungary?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Hungary?
  • Which are the leading brands in Carbonates in Hungary?
  • What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
  • How are products distributed in Carbonates in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited impact on demand for carbonates in Hungary
Innovation and healthier novelty carbonates support development
Well established players benefit from effective brand communication

RECOVERY AND OPPORTUNITIES

Slow recovery and steady growth expected as early as 2021
Healthier lemonade and low-calorie colas key to driving future growth
Return to on-the go consumption to support growth over forecast period

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 country impact
Company response
Producers and distributors forced to shift towards e-commerce
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Hungary
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Carbonates research and analysis database.

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