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Learn moreMar 2019
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Carbonates continued to be shaped by growing consumer concerns regarding sugar. Brands adapted by introducing zero variants, which often replaced the existing light versions.
In 2018, on-trade volume growth of carbonates surpassed off-trade growth, which was a major improvement after years of a weaker performance. Carbonates remained the most popular on-trade soft drink, and the all-pervasive advertising and presence of Coca-Cola products continued to determine the competitive scene.
There is a significant difference in off-trade and on-trade trends in carbonates. Although the proportion of soft drinks with reduced sugar content is increasing considerably through off-trade, new variants are infrequently introduced on-trade, where the preference of consumers hardly changes.
Coca-Cola HBC Hungary retained leadership of soft drinks in Hungary in off-trade value terms by the innovative, omnipresent, assertive above-the-line and below-the-line marketing of its well-known premium carbonates. Coca-Cola aims to prevent potential loss of health-conscious consumers by expanding its portfolio with partially-sweetened and sugar-free variants.
Distribution of carbonates remained highly concentrated. While hypermarkets lost some ground, it continued to hold the highest off-trade volume share.
While local companies are not aiming for dominance, they offer intensifying competition. Domestic players are the most successful in the economy segment with carbonates brands such as Queen by Buszesz Zrt and by producing a large volume of private label products, leading to increased off-trade sales, as a large share of consumers remained price sensitive.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.