Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Carbonates in

Carbonates in Hungary

28 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weather has a strong influence on sales

While a cooler summer caused a volume dip in 2016, in 2017 a hot summer boosted sales of all categories, including carbonates. The omnipresence of well-known international brands in all off-trade and on-trade channels and the frequent, wide-scale advertising by leading manufacturers significantly contributed to continued growth.

Health trend plays a key role

As health consciousness spreads in Hungary, concerns about consuming excess sugar grow, and manufacturers focus on extending their brand portfolios to offer low calorie or zero sugar versions. More players launched sugar-free variants, advertised alongside regular variants.

Increasing polarisation of packaging sizes

In 2017, off-trade unit prices in carbonates were partly balanced by the dominant share of low priced, large bottled products, versus more expensive small formats for impulse consumption. In Hungary most small, 0.

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Coca-Cola HBC Hungary’s brands are present in all on-trade and off-trade channels and consumers view it as a standard of quality, accounting for more than half of all carbonates sales.

Emerging local brands pose no threat to Coca-Cola’s dominance

Over the review period local carbonates manufacturers became more active in product development in Hungary, especially in other non-cola carbonates. Domestic players can add variety by offering popular local flavours.

Competition for carbonates from other types of drinks

With spreading health consciousness, other lighter, healthier soft drinks categories such as still bottled mineral water, juice drinks and RTD tea attracted attention and recorded good growth in 2017. Carbonated flavoured bottled water in particular poses growing competition to carbonates.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Hungary?
What are the major brands in Hungary?
Who are the key consumers of carbonates in Hungary?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Carbonates in Hungary - Category analysis

HEADLINES

PROSPECTS

Weather has a strong influence on sales

Health trend plays a key role

Increasing polarisation of packaging sizes

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Emerging local brands pose no threat to Coca-Cola’s dominance

Competition for carbonates from other types of drinks

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weather has a strong influence on sales

Health trend plays a key role

Increasing polarisation of packaging sizes

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Emerging local brands pose no threat to Coca-Cola’s dominance

Competition for carbonates from other types of drinks

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Carbonates in Hungary - Category analysis

HEADLINES

PROSPECTS

Weather has a strong influence on sales

Health trend plays a key role

Increasing polarisation of packaging sizes

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Emerging local brands pose no threat to Coca-Cola’s dominance

Competition for carbonates from other types of drinks

CATEGORY DATA

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

APPENDIX

Fountain sales in Hungary

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports