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Country Report

Carbonates in

Carbonates in Colombia

25 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The weather and the economy impact sales

During 2017, carbonates displayed decline in off-trade volume and value sales, partly due to adverse weather conditions throughout the country with prolonged rainy seasons and low temperatures, and partly due to economic deceleration and an increase of three percentage points in value-added tax which led consumers to reallocate their budgets and prioritise expenditure. Carbonates which are highly consumed by low- and middle-income groups have been negatively impacted, with people migrating towards tap water and home-made preparations.

Healthier alternatives in new carbonates products

Despite the decline in sales, companies involved in the production of carbonates have made efforts to introduce new products to catch the attention of consumers by combining indulgence with healthier attributes. For example, Fanta has been reformulated with increased fruit content and reduced calories.

Reformulation of existing brands

With no visibility or advertisement, companies have been quietly reformulating existing brands to eliminate sugar, and thus the calories. This includes brands such as Kola Roman and Sprite, but Fomento Económico Mexicano SAB de CV has not changed the names to include light or zero claims, but instead they continue to be marketed as regular carbonates.

COMPETITIVE LANDSCAPE

Postobón SA and Fomento Económico Mexicano SAB de CV remain the leading players

Both companies are close competitors. Fomento Económico Mexicano SAB de CV lost ground to Postobón SA which performed better in 2017 in both value and volume terms.

Bavaria continues to decline

For the third consecutive year, Pony Malta, a malt-based carbonate, witnessed a sales drop in 2017, despite being a brand with a long-standing presence in the country. Consumers are migrating towards other alternatives due to health concerns, causing a decrease in demand for the brand, which has not been able to attract new consumers.

Big Cola loses ground

Peruvian Aje Group also saw declining sales in 2017 despite being a player competing mainly on price and targeting consumers at the base of the pyramid. In the adverse economic scenario, this group has been the most affected by consumers replacing carbonates with more affordable alternatives like tap water or home-made juices.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Colombia?
What are the major brands in Colombia?
Who are the key consumers of carbonates in Colombia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Colombia - Category analysis

HEADLINES

PROSPECTS

The weather and the economy impact sales

Healthier alternatives in new carbonates products

Reformulation of existing brands

COMPETITIVE LANDSCAPE

Postobón SA and Fomento Económico Mexicano SAB de CV remain the leading players

Bavaria continues to decline

Big Cola loses ground

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Difficult 2017 for soft drinks

Companies continue diversifying bottle sizes

Postobón SA remains the leading company

New products with higher fruit content and reduced sugar

Positive but challenging outlook for the soft drinks industry

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The weather and the economy impact sales

Healthier alternatives in new carbonates products

Reformulation of existing brands

COMPETITIVE LANDSCAPE

Postobón SA and Fomento Económico Mexicano SAB de CV remain the leading players

Bavaria continues to decline

Big Cola loses ground

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Colombia - Category analysis

HEADLINES

PROSPECTS

The weather and the economy impact sales

Healthier alternatives in new carbonates products

Reformulation of existing brands

COMPETITIVE LANDSCAPE

Postobón SA and Fomento Económico Mexicano SAB de CV remain the leading players

Bavaria continues to decline

Big Cola loses ground

CATEGORY DATA

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Difficult 2017 for soft drinks

Companies continue diversifying bottle sizes

Postobón SA remains the leading company

New products with higher fruit content and reduced sugar

Positive but challenging outlook for the soft drinks industry

MARKET DATA

APPENDIX

Fountain sales in Colombia

SOURCES

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